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Leon Lewis
2927 Chowen Ave. N., Robbinsdale, MN 55422 | (515) 710-5366 | aleonlewis@gmail.com
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• Project Management • Digital Strategy Creation • PPC
• CRM Software Experience • Social Media Management • Email Marketing
• Client Relationships
• E-commerce
• Website Management
• Organic Search
• Advertising Creative
• Google Analytics
Professional History
Digital Sidekicks 2011 - Present
DS is a digital marketing agency located in Asheville, North Carolina. DS plans and executes results-driven digital
marketing programs for private schools, healthcare, ecommerce, events, and service-oriented companies.
Digital Marketing Director (Jul 2011- Present)
• Draft proposals and digital marketing strategies for prospective clients and business needs.
• Oversight and coordination of project managers and third party contractors.
• Monitoring internal expenditures and contractor payments to remain under budget for projects.
• Responsible for hiring team members and finding specialized contractors via oDesk.
• Providing insight, feedback, guidance, and approval of digital creative by team for client projects.
• Setting up client accounts with digital third party service vendors and handing off to team.
• Reporting weekly progress to clients of their campaigns in relation to previously agreed upon KPIs.
• Organizing monthly meetings with clients to ensure overall satisfaction, review next steps, and guide long term
goals for both the agency and client.
Freelance Digital Marketing (larger projects) 2008 - Present
Video Content Manager – Enlightened Alliances/Janet Bray Attwood (Sep 2010 – Apr 2011)
• Worked with three-member team to create an online video subscription service from scratch.
• Adapting customer needs into subscription service and providing technical support for customers.
• Logging and organizing pre-shot video content for more efficient editing workflow.
• Editing over 400 short videos from 100+ hours of previously recorded interview videos.
• Managing compression rates of videos to optimize content for streaming viewers.
• Organizing video content to play directly from Amazon’s cloud-based servers (EZS3).
• Communicating daily with development team and client on tech specs, progress, and next steps.
Social Media Director – Francis Thicke for Iowa Secretary of Agriculture (May 2010 – Oct 2010)
• Built a social media infrastructure to expand the online presence of statewide political race.
• Surpassed well-established and heavily funded incumbent in all online aspects on a shoestring budget.
• Development and maintenance of campaign website, blog updates, and press releases.
• Delivered over 5,000 new (legitimate) Facebook fans to campaign page in under six months.
• Establishing and maintaining donor and volunteer databases using Excel, ActBlue, and SalsaLabs.
• Reporting metrics and online mentions daily to campaign manager and candidate.
Editor in Chief – Conscious Times Online (Jun 2009 – Jun 2010)
• Transitioned newspaper format to all digital Wordpress website.
• Cut expenditures 90% by eliminating paper format in exchange for greater online presence.
• Facilitated weekly content strategy meetings with editors and volunteer contributors.
• Established social media presence on school campus with Facebook page and YouTube channel.
• Direct communication with school administration on editorial direction, legal and privacy policies.

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Leon Lewis
2927 Chowen Ave. N., Robbinsdale, MN 55422 | (515) 710-5366 | aleonlewis@gmail.com
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Freelance Video Editing 2011 - Present
Venture Local & Advantage West Economic Development Group (Nov 2012 – Dec 2012)
• Worked with Venture Local’s marketing team to produce and edit a promotional video for an upcoming
regional conference put on by AWEDG.
• Responsible for weaving together entire piece in motion graphics, along with finding the right music, from only
a few pre-made images from Venture Local’s marketing team.
Link’d Video & Solution Tree (Sep 2012 – Oct 2012)
• Worked with Link’d Video’s production team to edit a promotional conference piece for their client, ST.
• Responsible for weaving together video in motion graphics from a thorough storyboard with pre-approved
images, music and copy from Link’d Video’s client.
Sensible City & Barrett Values Centre (Jul 2011 – Aug 2011)
• Worked directly with Sensible City’s CEO, Ian Bryan, to edit a promotional video for their client, BVC.
• Responsible for producing entire piece from a script that only included text.
Sensible City & Triple Nickel Press (Apr 2011 – Jun 2011)
• Worked with Sensible City’s production team to edit a promotional book trailer for their client, TNP.
• Responsible for weaving together entire piece in motion graphics, along with finding the right music, from only
a rough storyboard and a few pre-made images from author’s book.
EDUCATION
Bachelor of Arts Media and Communications Maharishi University of Management (2011)
VOLUNTEER EXPERIENCE
• Food sorting at Manna FoodBank in Asheville, NC
• Little league softball volunteer in Crystal, MN
• Young Professional’s of Asheville general volunteer