Onsite Search Engine Optimization & Marketing 2-16-10

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Onsite Search Engine Optimization & Marketing

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Onsite Search Engine Optimization & Marketing 2-16-10

  1. 1. Introduction: Onsite Optimization - Refresher By Robert Flournoy
  2. 2. Agenda Introductions – What You Currently Do? – Experience with Internet Marketing – Current Issues/Questions Roundtable Discussion – Current Issues – Open Table Last Month Follow Up - Local Optimization Back Link Discussion - Dave Allen Onsite Optimization Refresher
  3. 3. Agenda 10 Years Internet Marketing Experience – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – Left to Start My Own Business • Operate Several Ecommerce & Content Website • Small Consulting Practice for Select Clients I started this group b/c I like talking about this “stuff”
  4. 4. Agenda Michelle Schmidt • 10 Years Internet Marketing Experience – Currently Operates IceLinkDesign.net
  5. 5. Agenda Introductions – What You Currently Do? – Experience with Internet Marketing – Current Issues/Questions Roundtable Discussion – Current Issues – Open Table Last Month Follow Up - Local Optimization Back Link Discussion - Dave Allen Onsite Optimization Refresher
  6. 6. Follow Up: Google Local Enhanced Business Listing - $25 Month – – – – – – – Photos Videos Website Coupons Directions Menu Reservations
  7. 7. Onsite Optimization Who Really Knows? – Expert Opinion • Do they know? – Correlation • Website with this characteristic rank… – Sources: SEOmoz.org & Others • Annual Survey
  8. 8. Onsite Optimization Expert Opinion: SEOmoz.org Survey
  9. 9. Onsite Optimization The Very Basics Things to Avoid – – – – – – – – – – – – Title Headlines Meta Information Content Domain & URL Image / Link Tags Internal Link Structure Code Duplicate Content Pagination & Options Too Many Links Keyword Stuffing
  10. 10. Onsite Optimization Expert Opinion: SEOmoz.org Survey
  11. 11. Onsite Optimization Expert Opinion: SEOmoz.org Survey
  12. 12. Onsite Optimization Correlation: SEOmoz.org Survey
  13. 13. Onsite Optimization Tools – Internet Business Promoter – SEO Auditor – WebCEO Problem with some of these is that they use competition to assess your level of optimization
  14. 14. Onsite Optimization Tips & Tricks

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