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The Center for SpatialThe Center for Spatial
ResearchResearch
The competence of professional geomarketing services
provide...
How it all began
Geomarketing niche…
Working since 2003 The Center for Spatial Research (CSR) firmly occupy
a niche of providing with profe...
Some customers
Working in B2B sector CSR has made
more than 80 researches for more than 70
companies. Every third company ...
Geomarketing
Software (GIS) and
Geodata in
GIS - format
Geomarketing
Research and
Reports
Analytical
geoinformational
B2B ...
1. Geomarketing research
Geomarketing reports for your
strategic and/or day-to-day
aims!
Geomarketing research aims
Strategic aims
• Economic indicators determination: turnover, market share,
profit, market pote...
Retail aims solvable by means of
geomarketing (day-by-day)
• Selection of priority cities for the expansion
• Selection of...
Suitability zones
Площадь зон пригодности для ФЦ
класса Премиум и Люкс, кв. км.
0,31
0,45
0,55
0,63
1,60
1,64
1,97
2,37
2,...
Geomarketing report example. What?
How much? Where? When?…
Suitability zones model for Sberbank formats, calculation
model of ATM and IPT transactions forecast, etc.
Zoning examples
MoreMore::
-- Expert zonesExpert zones
- Huff model- Huff model
- “Russian Huff” model- “Russian Huff” mod...
Geomarketing report
PDF report
Cartographical applications
(.jpg)
Table applications (.xls)
Presentation of the results (P...
2. Geodata and data,
GEOSERVICES
GIS format for your GIS!!!
Geodata. Levels of geography
Municipality districts
15,000-70,000 residents
(Moscow and Saint
Petersburg)
CSR is the only ...
Outlines and index catalogs for CRM
systems and clients analysis
Space models
Points density models;
Population and working population density;
Suitability zones model;
Solvency model by ...
Product (GIS format, geoservices)
vector SHP files(Arc GIS, ESRI)
or MapInfo (MID/MIF)
Files in the other vector GIS
forma...
– analytical
geoinformation
cloud system
Use geographical analysis
functions and rare geodata right
in your office!!!
Work...
GeointellectTM
.com
Work with geodata at www.geointellect.com
We embed geomarketing tool
into the client’s business processes
Turnover estimation (assume that technique is approved):
1...
Development strategy.
Geodata of human
•Collecting and
modeling of data and
geodata of human
«over» the
geographical map
W...
R&D-development
1. Geomarketing methods of finding
the “suitability zones” – marketing
service standard
2. Estimation mode...
1. Professional training program
“Geomarketing. Using GIS in
Retail and Development of Real
Estate” (102 hours). Theory,
m...
Geomarketing Community (RUS) is
1.1.Community of companies specialistsCommunity of companies specialists::
2.2.Ability to ...
Your best decision is our job!Your best decision is our job!
MANAGING
DIRECTOR
DENIS STRUKOV
The Center for Spatial Research
197341, Saint Petersburg, Fermskoe shosse ,22, of. 200.1 и...
Csr about
Csr about
Csr about
Csr about
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Csr about

  1. 1. The Center for SpatialThe Center for Spatial ResearchResearch The competence of professional geomarketing services provider since 2003
  2. 2. How it all began
  3. 3. Geomarketing niche… Working since 2003 The Center for Spatial Research (CSR) firmly occupy a niche of providing with professional B2B and B2G geomarketing services and solutions. CSR is one of the first Russian companies specializing in developing of geomarketing techniques and solutions that are aimed to effective business for clients of retail trade and construction industries, bank, food, farm retail and other markets. CSR projects for more than 100 companies shown that strategies of niche occupying, data and geodata accumulation, creation of techniques, models and simple geomarketing instruments are right and demanded in the Russian market and among international clients. Projects and approaches meet the highest requirements of western analytical companies including math models since we constantly practice in perspective R&D-development. CSR actively participate in making standards and business processes, connected with location assessment in the large companies. Clients recommendations - www.geointellect.ru
  4. 4. Some customers Working in B2B sector CSR has made more than 80 researches for more than 70 companies. Every third company contacts us repeatedly International projects with companies from Germany, Finland, Czech Republic, USA, France State projects in GIS-sphere (health service, real property): Saint Petersburg administration, Gamaleya SRI of Moscow and others
  5. 5. Geomarketing Software (GIS) and Geodata in GIS - format Geomarketing Research and Reports Analytical geoinformational B2B web-service «Geointellect.com» Use geoanalysis and rare geodata functions directly from your office! Digital maps and detailed geodata for your geoinformation systems! Geomarketing reports for your strategic and/or day-to- day aims! Geomarketing products
  6. 6. 1. Geomarketing research Geomarketing reports for your strategic and/or day-to-day aims!
  7. 7. Geomarketing research aims Strategic aims • Economic indicators determination: turnover, market share, profit, market potential, profitability, payback • Solutions on developing the chain or planning a new one: sales points opening and closing, operational optimization Day-to-day aims • Chain monitoring • Rapid evaluation of the supply of commercial property objects • Express estimation of consumer or competitive situation in the radius • Obtaining the operational information about objects • Forming the advertising campaigns • Comparative analysis of the chain outlets work, etc.
  8. 8. Retail aims solvable by means of geomarketing (day-by-day) • Selection of priority cities for the expansion • Selection of location for the outlet opening • Selection of a size of particular place, or a place for particular size • Chain expansion • Chain optimization • Existing outlet sales increase (local market leadership or market share increase) • Client base increase • Adjustment or selection of assortment policy • Spatial benchmarking • Planning of advertising campaigns (taking geography into account) • Logistics (delivery planning)
  9. 9. Suitability zones Площадь зон пригодности для ФЦ класса Премиум и Люкс, кв. км. 0,31 0,45 0,55 0,63 1,60 1,64 1,97 2,37 2,43 4,03 6,84 8,35 11,75 11,79 11,95 12,87 0,00 2,00 4,00 6,00 8,00 10,00 12,00 14,00 Зона Среднеохтинского пр. Зона Адмиралтейского района Зона ст.м. Новочеркасская Зона Искровского пр. и ул. Тельмана Зона ул. Савушкина Зона ст.м. Ветеранов Зона ст.м. Большевиков Зона ст.м. Василеостровская Зона пр. Наставников Зона Гражданского пр. Зона западной части В.О. Зона Центрального района Зона пр. Энгельса Зона Петроградского района Зона ст.м. Комендантский пр. и ст.м. Пионерская Зона Московского района
  10. 10. Geomarketing report example. What? How much? Where? When?…
  11. 11. Suitability zones model for Sberbank formats, calculation model of ATM and IPT transactions forecast, etc.
  12. 12. Zoning examples MoreMore:: -- Expert zonesExpert zones - Huff model- Huff model - “Russian Huff” model- “Russian Huff” model ((CSR projectCSR project)) and othersand others Zones obtained by geocoding of clientsZones obtained by geocoding of clients (delivery, consumer maps, etc.) Transport availability of an object Walking availability of the outlets Zones of equidistance from the outlets Zones obtained by population survey
  13. 13. Geomarketing report PDF report Cartographical applications (.jpg) Table applications (.xls) Presentation of the results (PPS) Geodata viewer delivery is possible (Arc Reader) with basic functionality (map navigation, address search, point information, work with layers, report arrangement in any place of a map) on CD
  14. 14. 2. Geodata and data, GEOSERVICES GIS format for your GIS!!!
  15. 15. Geodata. Levels of geography Municipality districts 15,000-70,000 residents (Moscow and Saint Petersburg) CSR is the only supplier of geomarketing data at block level in Russia. City –Administrative Regions 150, 000 – 300, 000 residents (65 cities) The methodology of creating boundary files of postal codes in Russia for 30 regions of Russia
  16. 16. Outlines and index catalogs for CRM systems and clients analysis
  17. 17. Space models Points density models; Population and working population density; Suitability zones model; Solvency model by indirect signs; Service zones; Availability by municipalities; Proximity and remoteness models (own chain, competitors, highways, etc.) Pedestrian flows model Subway service zones model, Trading density model Car flow migration model in Moscow region Models built on indirect data in lack of information conditions
  18. 18. Product (GIS format, geoservices) vector SHP files(Arc GIS, ESRI) or MapInfo (MID/MIF) Files in the other vector GIS formats Table files (xls, dbf) GRID files (raster), example of img Projections Geoinformation geodata viewer “Heavy client” – professional GIS software (for example, Arc GIS) Printed version of business atlas NEW!!! Geoservices for desktop software (Arc GIS and others) and API to the web application
  19. 19. – analytical geoinformation cloud system Use geographical analysis functions and rare geodata right in your office!!! Work with geodata at www.geointellect.com 3.
  20. 20. GeointellectTM .com Work with geodata at www.geointellect.com
  21. 21. We embed geomarketing tool into the client’s business processes Turnover estimation (assume that technique is approved): 1. External data collection, making of geodata (population, clients, competition, infrastructure) 2. Collection and (if necessary) geocoding of internal data on existing chain (sales, etc.) 3. Zone estimation 4. Population estimation 5. Competition estimation 6. ….. 7. …. 8. Download data to MS Excel 9. Turnover estimation 10. Analysis of the results 11. Making of georeports with trading zone visualization with all the factors affecting the turnover 12. Comprehension of true causes and nonlinear effects, that can affect the change in turnover figures in particular outlet 13. Commodity turnover adjustment 14. Printing the report in figures and zones with factors on the map (or embedding into РРТ, PDF)
  22. 22. Development strategy. Geodata of human •Collecting and modeling of data and geodata of human «over» the geographical map Where people live? How many of them live there? Where people work? How many of them work there? Where people move? How many of them move there? WHO? WHO? WHO? The map of microdistrict, city, region and country
  23. 23. R&D-development 1. Geomarketing methods of finding the “suitability zones” – marketing service standard 2. Estimation models of probability of solvent population being in the cities 3. Estimation math models of business efficiency indexes on the map (revenue, number of ATM transactions, payback, etc.) 4. Geostatistics of causal relations 5. Modeling of people flows on the map and their behavior scenarios 6. Cannibalization models ТОТО = f(x= f(x,,y,z,…n)y,z,…n)ТОТО = f(x= f(x,,y,z,…n)y,z,…n)
  24. 24. 1. Professional training program “Geomarketing. Using GIS in Retail and Development of Real Estate” (102 hours). Theory, methods, rapid computer learning lessons 2. “Geomarketing in Health services” (10 hours) 3. Seminar and webinar “Geomarketing in Bank retail. Branches and self-service devices network planning” ( 24 hours) 4. Seminars including MBA- programs in HSE 5. Geomarketing seminars and workshops for retail Teaching geomarketing programs in the High School of Economics since 2005 In cooperation with High Economic School of The Saint-Petersburg’s State University of Economics and Finance
  25. 25. Geomarketing Community (RUS) is 1.1.Community of companies specialistsCommunity of companies specialists:: 2.2.Ability to communicateAbility to communicate
  26. 26. Your best decision is our job!Your best decision is our job!
  27. 27. MANAGING DIRECTOR DENIS STRUKOV The Center for Spatial Research 197341, Saint Petersburg, Fermskoe shosse ,22, of. 200.1 и 200.2, Contacts in Moscow: +7(495) 374-09-54, +7-916-812-46-00 Contact in St.Petersburg: +7-921-983-70-73, +7(812) 647-90-77 CSR@geointellect.com

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