The actionable and factual starting point, for post Covoid reopening of gyms in the UK as of 28.05.2020.

2. Consumers will demand a low
transmission environment in which to
train. So, you must budget for:
Increased cleaning hours
Increased consumables: products,
cleaning utensils, protective
equipment for staff
Increased sanitiser supplies/
equipment: dispensers, holders,
product
Increased training for staff:
hands on, virtual, certifiable

3. Communicate with members about
your cleaning protocol and how you
are protecting them. Highlight your
commitments, and expect their
commitment in return

4. Reach out to your community and check
in with them to see how they are doing.
Nothing salesy...just simple open
questions such as:
“How are you holding up? Is there
anything we can do for you?”

5. Virtual and online provision is here to stay
and will become a consumer expectation.
With your bricks and mortar site currently
empty, now is an ideal time to find a branded
area and create content. Your 'virtual facility'
must be as strong as your physical one.