This document discusses plans for a direct-to-consumer baby and kids apparel brand that utilizes a circular business model. Key aspects of the business include: 1) Designing and producing high-quality baby and kids clothing. 2) Communicating directly with customers and selling products online, while also collecting used clothing from customers. 3) Managing and reusing returned clothing through monthly rental services to extend the lifecycle of products and promote a more sustainable model.

1. Entrepreneurship
Baby & Kids Apparel Brand
with DTC (direct to consumer)Business model
ArturoFernandez
GanapatiGejam
JeronimoLanza
MiriamGabrielaRamos Veliz
Hsin-YiHuang
Kohei Nishimura

2. Agenda
• Summary
• Vision, Mission, Objectives
• Value Proposition Canvas
• BusinessModel Canvas
• Testing BusinessIdeas
• Message

3. Summary
We are a lifestyle brand that
- designs and produces high quality baby & kids clothes,
- communicates with customers directly,
- and sells ourproducts online.
- receives our clothes that are not used anymore from customers,
- manages quality and condition of returned clothes,
- and provides monthly rental services.

4. Sale
Buy Use Re-UseKeep
Return Get coupon

5. Rental
Storage RentReturn

6. Vision, Mission,Objectives
1. Vision
Wecontribute to the developmentof a circular economy towards a more conscious way of consumption
for people and planet, and influence onfashion industry by creating a connection between producers and
consumers to promote a sustainable culture.
2. Mission
3. Objectives

7. Vision, Mission,Objectives
1. Vision
2. Mission
Wecreate a fan community that shares a strong feeling of belonging to ourbrand for consumers and
producers where people canshare lovely memories and empower conscious purchases to deliver our
message to future generations.
3. Objectives

8. Vision, Mission,Objectives
1. Vision
2. Mission
3. Objectives
• Increase the awareness of the brand in social media
• Foster the transparency between customers and producers
• Extend thelife-cycle of the clothes and promote the development ofcirculareconomy

9. ValuePropositionCanvas

10. ValuePropositionCanvas
Customers (Buyer & Renter)
• Mid Income
• Concerned forthe environmental impact
• Looking for a gift to kids of your friends or relatives
Value Proposition
Simple option to acquireclothes for infants in a sustainable way

11. ValuePropositionCanvas
Customer Jobs
• Look for high quality and comfortable clothes for kids online
• Useclothes for kids
• Sharephotos of lovely moments on social media
• Keepclothes in closet
• Give clothes to the others or throw them away
• Concernon environmental impacts

12. ValuePropositionCanvas
Customer Pains
• Needs of much money duetochildren growing out of clothes quickly
• Difficult to find a trustful place where they can buy used clothes
• Feesfor delivery services in the case when they buyonline
• Not enough space in closet to keepclothes that are not used anymore
• Get rid of clothes, knowing that they could be usedby another one
• Difficult to find suitable clothes matching kids’ sizeand a preferable colour (for gifts)

13. ValuePropositionCanvas
Customer Gains
• Get high quality and comfortable clothes for kids
• Free delivery services
• Find suitable gifts simply (for gifts)
• Receive compensation when returning clothes
• Make more free space in house
• Make a contribution to save the planet
• Simple and sustainable way to buyand getridof clothes
• Look for additional entertainment for kids
• Knowmore about producers of clothes
• Create sense of belonging for housewife and househusband

14. ValuePropositionCanvas
Products and Services
• High quality, comfortable, and durable clothes for kids
• Keyproducts design concept;
seasonless, trendless, genderless, environmental load less
• Convenient digital platform (website & app) for the purchase and rental of kids clothes

15. ValuePropositionCanvas
PainRelievers
• Alternative but to get rid of clothes that are still attractive and durable
• Free delivery services
• Guarantee that clothes are ready to use (clean and sanitized)
GainCreators
• Two options (Buy or Rent) to acquire kids clothes
• Re-usable clothes to reduce environmental impact
• Attractive apparel brand to find suitable gifts for kids
• Fan community of the brand
• Extra entertainment with packaging
• Small gift for customer to keep the memory
• Trustful place to get second hand clothes

16. Business ModelCanvas

17. Business ModelCanvas
Customer Segments
• Buyer and Renter
• MidIncome
• Concerned for the environmental impact
• Looking for a gift to kids of your friends or relatives
Value Proposition
Simple option to acquireclothes for infants in a sustainable way

18. Business ModelCanvas
Customer Relationships
• Direct interaction with customers on website and social media
• Serf service with user friendly interface of website and app
• Hospitable customer service thorough online chat, email, and phone
Channels
• Online store onwebsite and app
• Real stores as showroom in the future
Revenue Streams
• Direct sales to customers
• Rental services

19. Business ModelCanvas
Key Resources
• Eco-friendlyproductsandprocesses
• Platformandapp(Point-of-Sales)
• Delivery system
• Networkwithcleaning service providers
• Customersupport
• Communityof customersandproducers
• ERP(EnterpriseResourcePlanning)
Key Activities
• Design (clothes & packages)
• Finding rawmaterials
• Manufacturing
• Delivery
• Cleaning
• Develop a networkofmarketingpartners
• Marketingcampaign
• Employeetraining
• Definefees andprices forproducts
• DirectCommunicationwithcustomers
• Memberships andcustomerprofiles

20. Business ModelCanvas
Key Partnerships
• Environmentallyfriendlysupplies(rawmaterialsandfactories)
• Clients (Returningclothesandevangelizethe brand)
• Cleaning service providers
• e-commerceplatformers
• Rewardcrowdfundingservice providersforpre-order
• Logisticpartners(Delivery andWarehouse)
• Influencers
Cost structure
• Designers/ Clothesproductionandpurchaserawmaterials
• Delivery / Warehouse/ SupplyChain/ Cleaning Services
• Human resources/ Marketing& Communication
• Maintenanceforplatform& app
• BankingFees (online paymentsandtransfers)/ Interests/ taxes

21. Testing Business Ideas

22. Testing Business Ideas
Validation of return willingness(duration: 30 days)
Webelievethat
customers will be more motivate to return their kids’
clothes when they receive the coupons.
Toverifythat,wewill
post an ad on the social media, telling potential customers
that we collect kids’ clothes which they don’t need any
longer and provide them coupons of a new kids’ clothes in
return.
Andmeasure
the number of clicks for requests we get over the number
of impressions (number of times people saw the post),
which shows the demand of people willing to return kids’
clothes if there are good opportunities.
Weare rightif
the result is more than 50%.

23. Message
Baby & Kids clothes are messages from adults to children.
I want to deliver to my son the message that I thinkabout your generation and pass you better
future.
Thankyou 
Kohei Nishimura
LinkedIn(https://www.linkedin.com/in/kohei-nishimura-a949b115a/)
Twitter (https://twitter.com/nkohei)