This document outlines a sales plan for Leah's Cartooning Parties, Inc. The company provides affordable cartooning workshops for children, teens, and seniors. Their target markets are parents, librarians, senior facilities, and daycares seeking inexpensive entertainment and art education. While the company has traditionally offered in-person workshops, their goal is to expand nationally and globally through online workshops and merchandise like instructional DVDs. They plan to address customer needs for low-cost, interactive art programs by offering both live and online cartooning workshops to broad audiences regardless of location or ability.

1. 1
Sales Plan Project: Leah’s Cartooning Parties, Inc.
Leah Lopez
MAR 4413
St. Petersburg College

2. 2
Executive/Need Summary
Customer pain point(s):
Customers want affordable entertainment for children for after-school programs, events, and
parties. They also want their children to be exposed to art as less priority is given to the art in
schools.
Target market:
Children are our main market, but we find teenagers and senior citizens have just as much fun as
the kids do, thus there is demand for these groups as well.
Why we’re here:
Leah’s Cartooning Parties, Inc. exists to bring back art in people’s lives and uncover previously
undiscovered artistic talent. We think art is important as a brain exercise, motor skill
development (in children), teaching a balance of following instructions and expressing creative
freedoms, and therapy and fun (for teens and seniors). We can accomplish this by traveling to
local public and private facilities and homes to host in-person cartooning workshops. We can
also reach the country by our future merchandise such as how-to-draw DVDs and activity books.
Our site can also host web-conferenced live workshops so people all around the country and
world can have the “workshop” experience.
Customer (top 5):
1. Parents
2. Librarians
3. Senior citizen facility managers
4. Teen group/anime club leaders
5. Daycares
Call-to-action:
Visit www.cartooningparties.com and/or e-mail cartoonparty@hotmail.com for more info and to
book an affordable, interactive, artistic program!

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Table of Contents
Executive Summary- pg. 2
Table of Contents- pg.3
Customer- pg. 2
Call to Action- pg. 2
Customer Pain Point Story- pg. 4
Demographics- pg. 4
Where We’ve Been- pg. 5
Relationship Strategy- pg. 5
Personal Selling Philosophy- pg. 6

4. 4
Customer
Customer Pain Point Story
Carol heads programs for latchkey kids at a church. She has a limited budget, but knows children
need productive activities (particularly art) to keep them entertained and the “creative side” of
their brains exercised- especially since schools are doing away with art.
Customer pain points in niche target
Customer
Interview
(Name/Date)
Major Pain
Points/Needs
Other Customer
Comments/Ideas/ Suggestions
Interviewer
Comment
Janean Cheap workshops
for week-long
church camp
Loves workshop; got to add up
(pricey) for week-long
Maybe I can offer
merchandise or we
can reduce # of
workshops instead of
all or nothing
Jane Merchandise
(DVD)
Keep senior citizens in mind by
making products
available/marketed to us as
well.
Sounds great. Need
to start working on it
soon
Jen Library Thinks workshop is super
quality and first-rate, thinks this
business can go further.
We are working hard
to grow 
Amile Likes art for kids
and is interested in
future web-
conferenced
workshops
Had a workshop at home for a
girls softball team. This was the
person who originally came up
with the idea of web-conference
workshops
Sounds awesome!
Total #: 4 4 4
Customer profile story
The niche target market for our standard in-person cartooning workshop is the parents of
children of both genders from ages 5-12 from middle-low income to high income families. Our
secondary target market is senior citizens that are part of a “senior’s club”, living in assisted
living community, or part of a senior center in a library.

5. 5
Where We’ve Been
Leah’s Cartooning Parties, Inc. was founded in 2006 to teach children, teens, and seniors how to
draw and color cartoons and/or anime characters. We have traveled to libraries, parks & rec.
centers, daycares, schools, and churches in several Florida counties to teach cartooning. We are
currently working on evolving our business to reach more people (nationally and possibly
internationally).
A. In 2005, Leah gave her very first cartooning workshop at her local library. When it
was such a success (150 participants showed up!) Leah thought this would be a great
business idea and felt that other libraries and parents would be interested in cartooning
workshops for their children. In 2006, Leah and her family incorporated this business and
traveled to many libraries, events, and houses to teach though these workshops. They
came to realize the potential of magnitude that this business could reach and the benefits
of art: such as motor skill development, following instructions, creative freedom, and
therapeutic benefits.
B. We can provide: a quality cartooning workshop by a qualified instructor at a low price.
This workshop is very entertaining and interactive.
C. Our mission is providing quality, entertaining cartooning services and products to
people who want to learn how to draw and color cartoons.
Our vision is to get people all over the country (and world) interested in art in a fun and
entertaining way with Leah’s Cartooning Parties.
Our strategy is reach the country in the world by means of modern technology (shipping,
internet, etc.)
Our values is to put our participants first and give them the most quality workshop or
product that we can and also tailor it to their needs.
Relationship Strategy
Before workshops (if possible), we will find the needs of the participants- what do they want to
draw and learn? We try to cater as much as possible to those who draw with us. Our quality
resides in the talent of the instructor, the interactivity/friendliness of the instructor and staff, and
the tailoring of the experience to the participants as much as possible. We are friendly,
entertaining, and approachable when we are face-to-face with people; we also want our
customers to feel those same feelings about us when visiting our website or calling us. We keep
our website youthful-looking and inviting, which has a positive psychological effect. We also
want to hear back from our participants about what they liked and what we can do to improve
ourselves. Though feedback must ALWAYS continue, gathering feedback is most important at
the beginning as we get our bearings and start to focus on a general type of customer(s) and settle
more into the way we do things.

6. 6
Developing a Personal Selling Philosophy/Solution to Customer Pain Point
The customers want quality, artsy entertainment for kids. Teens and seniors are also like variants
of this workshop. We are unique in that we can offer a low cost and quality without any
compromising of one or the other! Our dilemma has been whether to focus more on in-person
live workshops or online live workshops. We have discovered our best opportunity for growth is
online. We can offer even lower costs by doing web-conferenced workshops (we don’t have to
supply materials, incur travel costs, or do set-up and travel time). We can reach a whole nation
(even countries) this way; I don't think it is possible to reach such a large amount of people and
grow large by only traveling to the several Florida counties that we are capable of
accommodating. By doing both face to face and online workshops(with a larger focus online),
we can provide cartooning and anime workshops and merchandise to basically everyone of every
age group- including special needs people, people who are unable to leave their homes, and long-
distance participants. We want to grow big so that our mission- keeping the arts alive and
exposing people to the benefits of drawing- is better fulfilled.