A step by step presentation to building and ALL STAR professional profile on LinkedIn

1. Mastering
Leah Calo, April 2015
A practical step by step guide

2. What does LinkedIn offer?
• A personal profile
• A Business Page
• Personal and Corporate Branding
• The ability to build a professional network and link directly
to high-level executives and decision makers
• The ability to generate leads, business opportunities as well
as joint ventures
• Collect information on competitors
• The ability to keep abreast of your industry
• Become an “Influencer” in your field
• Gather a large following in your field of expertise
• Very focused paid advertising

3. Building A Personal Profile

4. Personal Profile
1.Note the Name, Title, Company & Field
2.Note the number of connections – connect
with as many people as possible
3.Note the contact info – make sure you put in
all the relevant information
4.Note the Profile Strength, make sure you are
an ALL STAR!

5. Summary
The Summary must be comprehensive and to
the point. This is the place to shine and bring
the prospect in to read more about who you
are and what the company you work for
represents.
Add documents, presentations, videos or links
to support your summary.

6. Summary

7. Experience
• Add all previous experience you have to your
profile.
• Add links to companies you’ve previously
worked for or provided services to.
• Add documents, videos, presentations,
articles and any other pertinent information.
• Don’t forget to SAVE

8. Sample Document
Sample link to
Company Page

9. Education, Courses & Projects
• This is the place to express your knowledge
and expertise, list:
• College degree(s)
• Special projects
• Professional Courses
Anything and everything that has made you who
you are today!

10. Additional Information
• Add your interests, likes, hobbies and any
special achievements you have not listed yet.
• This is the place to add more personal
information, let people get to know you!
• Make sure to fill in the section called: “Advice
for Contacting…” so that people know how to
reach you!

11. Additional Information

12. Endorsements
Please note the following settings
on the Skills & Endorsements
section.
You want to be endorsed by your
connections and you want to
reciprocate endorsements to your
connections. Ask people to
Endorse you, it is very acceptable.
You don’t have to turn on Email
notifications as you will be logging
into your LI account daily and you
will be able to see them in your
profile.

13. Skills
What are your areas of expertise?
Make the most of the space available to list your skills,
talents and expertise. List as many as possible (without
stretching the truth) – this is not the place to by modest!
Make sure you put the most important ones first, they are
the ones that will show up at the top and what people will
endorse you for most (you can rearrange the by draging).

14. Profile & Background Pictures
• You MUST have a professional Profile Picture
in place. To add it, simply click on the picture
and select the photo you want to upload.
• A suitable background photo is also
recommended, keep it clean and professional.
To add it, click the “Edit Background” link.

15. Your profile is starting to look better!
We are at EXPERT level now…
Make sure you go over all areas of you
profile and complete as much of it as
you can to reach ALL STAR level.
LinkedIn will suggest areas to
complete.
You should share your
profile update on
Facebook and Twitter,
to let your connections
now you are LinkedIn.

16. Connections
• Connections are the
most important facet on
LinkedIn
• Invest in building your
network of connections,
grow it constantly,
enlarging it as much as
possible.
• 1, 2 & 3 levels of
connections create a
powerful network of
connections that can
reach millions of people.

17. Adding Connections
• Adding connections to your network through your email
software (Gmail, Outlook, Yahoo, Hotmail or any other
email program) or by uploading a list.
• Select your email program, enter your password and
LinkedIn will import them into your network.

18. LinkedIn finds the people in your contacts
that are already on LinkedIn and enables
you to add them to your network. You
can Select All or add them individually.

19. LinkedIn also points out the people in your contact list who aren’t on
LinkedIn and enables you to invite them to join LinkedIn. You can Select
All, invite them individually or Skip this step.

20. Summary
• Build a Strong Profile – don’t skip any parts, reach All Star level.
• Be Active – log into your profile daily, update it when needed,
add connections daily, ask for endorsements and
recommendations. Endorse and recommend others in your
network.
• Join Groups – find groups that are relevant to your industry,
join them
• Contribute – to the groups and discussions, like, comment and
share posts and updates of people and companies you follow.
• Network – is the name of the game! Add connections daily…
• Download – the app is very useful, use it daily on the go!

21. Thank YOU!
If you have any questions or if you’d like me to build your
professional profile for you –
please email me at leah@leahcalo.com
For more advanced applications and use of LinkedIn
please visit my website at www.leahcalo.com