1. The Escape

2. OVERVIEW
Introduction
Business Concept—The Escape
Marketing Plan—The 4P’S
Next Steps
Q&A

3. EXECUTIVE TEAM
Kathrine Shaw
• Chief Executive Officer
Kenah Benefield
• Chief Marketing Officer
Jovaughna Chambers
• Product Consultant
Jerry Conerly
• Market Analyst
Quiona Walden
• Strategist

4. MISSION STATEMENT
We are a peer counseling service that looks to
connect teens with other teens to escape and
resolve their problems.

5. The Escape Video

6. PRODUCT
• Peer counseling service ran by teens
What
• 12-19 year olds
Who
Why
• Way to address issues faced by teens
• Hangout Spot
How

7. PRODUCT: COMPETITIVE ANALYSIS
The Escape
• Managed by teens
• Friendly, and relaxed
atmosphere
• Group & 1x1 counseling by
certified teens
The Competition
• Managed by adults
• Corporate atmosphere
• Counseling by adults

8. PRICING: THE STRATEGY
Profit Nonprofit
• Loans • Grants
• Overhead Costs (Higher) • In-kind Donations
• Professionals—Pay Driven • Volunteers—Mission Driven

9. PRICING
• $20 Per session
Price
• 1-2 Hour sessions
• $100 Per session
Competition
• 45-50 Min sessions
• 5 Attended sessions
Discounts • Free session for friend referrals and
participation

10. PROMOTION:
Teen Teen
Counseling Power
1:4 11%
Teens
Connecting
43%
The Escape, a Hide out for teens to forget their problems
and leave it all behind.

11. PROMOTION: CHANNEL MIX
Social • Top Teen Communication
Media • Top usage for information
• Contain most of target market
Schools • Peer to peer marketing
Public • Word of mouth appeal
Speaking • Testimonials
• Visibility & awareness
Printable • Further Reach
Ads

12. PLACE
Mobile Service: Layout: Completion:
Rotating Location Group/ 1x1 S.W.A.G. Bracelet
o Location will be at a o Icebreaker/Social o Students With a Goal
different district HS Session upon arrival initiative and process
once a month
o Option for group or o Serve as reminder about
o Formalized location to 1x1 session service in helping to
be determined but solve your problem
situated in Austin
Work to make to promote Work to have a key take
Work to build brand comfortable away
awareness atmosphere for
counseling

13. COMPANY ANALYSIS
Strengths Weaknesses
 Teen Run Company  Inexperience
 Peer to Peer Counseling  Lack of exposure to Mental/
Behavioral exposure
Opportunities Threats
 Partnerships/ Acquisitions  Professional Counseling
 Expansion Services
 Peers

14. QUESTIONS ??

15. BACKUP

16. PARTNERSHIPS
Licensed Therapist:
Michael Greenwood
Established by group of Licensed Clinical Social
mental health professionals Worker with 3000 hours of
completed clinical work
Combine alternative peer
group and indicated Undergraduate degree in
prevention program Sociology & Psychology;
Masters Degree in Social Work
Staff hold positions in Safe
& Drug Free School & Social Agreed to act as onsite
Emotion Leaning programs therapist/ consultant for
business

17. AISD STUDENT DATA