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Fu ndamentals final


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Fu ndamentals final

  1. 1. FUNdamentals Where it’s fun to learn!
  2. 2. What we do <ul><li>Tutor students from ages: 8-18 in small groups </li></ul><ul><li>Incorporate fun activities with learning </li></ul><ul><li>Make it affordable for all </li></ul><ul><li>Encourage participation with a reward system </li></ul>
  3. 3. Customer Insights <ul><li>Interested activities: basketball, football, soccer, interactive games </li></ul><ul><li>Potential customers were willing to pay $50 - $200 per month </li></ul>What subjects do you struggle with most Do you prefer group or individual tutoring? <ul><li>100% of students surveyed were willing to try a tutoring service </li></ul>
  4. 4. Where We Operate <ul><li>Austin city area </li></ul><ul><ul><li>District details </li></ul></ul><ul><ul><ul><li>86,100 students </li></ul></ul></ul><ul><ul><ul><li>124 schools </li></ul></ul></ul><ul><li>Rent facilities </li></ul><ul><ul><li>local high schools </li></ul></ul><ul><li>Transportation </li></ul><ul><ul><li>AISD partnership </li></ul></ul>
  5. 5. Marketing Message <ul><li>Our Slogan : FUN damentals , where it’s fun to learn! </li></ul><ul><li>Our Motto: </li></ul><ul><li>Our Mission: To provide quality tutoring for all economic levels and promote healthy living </li></ul>Healthy Mind Healthy Body Healthy Life
  6. 6. Promotion Strategy <ul><li>Getting the word out: brochures, posters, and online commercials </li></ul><ul><li>Partners </li></ul><ul><ul><li>L ocal schools </li></ul></ul><ul><ul><li>Churches </li></ul></ul><ul><ul><li>Non-profit organization </li></ul></ul>
  7. 7. Price Arrangement <ul><li>Prices range from $50-$150 based on income </li></ul><ul><ul><li>Confidential price subsidies given after verification </li></ul></ul>
  8. 8. Price Comparison * based on a 12 hours of tutoring/month
  9. 9. Financial Estimates <ul><li>Yearly revenue of $ 120,000 </li></ul><ul><ul><li>100 students average price ($100 ) </li></ul></ul><ul><li>Yearly Expenses $158,400 </li></ul><ul><ul><li>$57,600 facilities </li></ul></ul><ul><ul><li>$28,000 advertising </li></ul></ul><ul><ul><li>$72,000 for tutor wages </li></ul></ul><ul><li>Annual Grant and Sponsorship need $38,400 </li></ul><ul><ul><li>$46,080 with incidentals of 20% </li></ul></ul>
  10. 10. Funding <ul><li>Grants </li></ul><ul><li>Fundraisers </li></ul><ul><li>Partnerships with NFL Play 60 and NBA Fit </li></ul>
  11. 11. Competitive Advantage <ul><li>Active </li></ul><ul><li>Group Learning </li></ul><ul><ul><li>(Individual Option) </li></ul></ul><ul><li>School Partnerships </li></ul><ul><li>Flexible Pricing </li></ul>
  12. 12. Conclusion <ul><li>We provide a fun, yet educational program for your children and teens at a good price </li></ul><ul><li>We help your kids stay on top of their work and stay in shape for setting up a better future. </li></ul><ul><li>LEARNING is FUN damental </li></ul>
  13. 13. Questions?