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FUNdamentals
  Where it’s fun to learn!
What we do
 Tutor students from ages: 8-18 in small groups
 Incorporate fun activities with learning
 Make it affordable for all
 Encourage participation with a reward system
Customer Insights
   100% of students surveyed were willing to try a tutoring service

What subjects do you struggle             Do you prefer group or individual
         with most                                   tutoring?

                                Math
                                Science
                                                                          Group
                                History
                                                                          Individual
                                English




   Interested activities: basketball, football, soccer, interactive games
   Potential customers were willing to pay $50 - $200 per month
Where We Operate
 Austin city area
    District details
        86,100 students
        124 schools
 Rent facilities
    local high schools
 Transportation
    AISD partnership
Marketing Message
 Our Slogan: FUNdamentals, where it’s fun to learn!


 Our Motto:


      Healthy               Healthy              Healthy
       Mind                  Body                 Life


 Our Mission: To provide quality tutoring for all economic
  levels and promote healthy living
Promotion Strategy
 Getting the word out: brochures, posters, and online
 commercials

 Partners                          Advertising Mix
   Local schools
                                     Print
   Churches                         20%
   Non-profit organization                   Direct Mail
                                 Website         40%
                                  20%    Social
                                         Media
                                          20%
Price Arrangement
 Prices range from $50-$150 based on income
    Confidential price subsidies given after verification
Price Comparison
                                  Cost/Month
          600

          500

          400
Dollars




          300

          200

          100

           0
                FUNdamentals   FUNdamentals     Austin Tutors         Sylvan
                Lower Income   Higher Income

                                         * based on a 12 hours of tutoring/month
Financial Estimates
 Yearly revenue of $120,000
    100 students average price ($100)


 Yearly Expenses $158,400
    $57,600 facilities
    $28,000 advertising
    $72,000 for tutor wages


 Annual Grant and Sponsorship need $38,400
    $46,080 with incidentals of 20%
Funding
 Grants
 Fundraisers
 Partnerships with NFL Play 60 and NBA Fit
Competitive Advantage
 Active
 Group Learning
    (Individual Option)
 School Partnerships
 Flexible Pricing
Conclusion
 We provide a fun, yet educational program for your
  children and teens at a good price
 We help your kids stay on top of their work and stay in
  shape for setting up a better future.



           LEARNING is FUNdamental
Questions?

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Fu ndamentals final

  • 1. FUNdamentals Where it’s fun to learn!
  • 2. What we do  Tutor students from ages: 8-18 in small groups  Incorporate fun activities with learning  Make it affordable for all  Encourage participation with a reward system
  • 3. Customer Insights  100% of students surveyed were willing to try a tutoring service What subjects do you struggle Do you prefer group or individual with most tutoring? Math Science Group History Individual English  Interested activities: basketball, football, soccer, interactive games  Potential customers were willing to pay $50 - $200 per month
  • 4. Where We Operate  Austin city area  District details  86,100 students  124 schools  Rent facilities  local high schools  Transportation  AISD partnership
  • 5. Marketing Message  Our Slogan: FUNdamentals, where it’s fun to learn!  Our Motto: Healthy Healthy Healthy Mind Body Life  Our Mission: To provide quality tutoring for all economic levels and promote healthy living
  • 6. Promotion Strategy  Getting the word out: brochures, posters, and online commercials  Partners Advertising Mix  Local schools Print  Churches 20%  Non-profit organization Direct Mail Website 40% 20% Social Media 20%
  • 7. Price Arrangement  Prices range from $50-$150 based on income  Confidential price subsidies given after verification
  • 8. Price Comparison Cost/Month 600 500 400 Dollars 300 200 100 0 FUNdamentals FUNdamentals Austin Tutors Sylvan Lower Income Higher Income * based on a 12 hours of tutoring/month
  • 9. Financial Estimates  Yearly revenue of $120,000  100 students average price ($100)  Yearly Expenses $158,400  $57,600 facilities  $28,000 advertising  $72,000 for tutor wages  Annual Grant and Sponsorship need $38,400  $46,080 with incidentals of 20%
  • 10. Funding  Grants  Fundraisers  Partnerships with NFL Play 60 and NBA Fit
  • 11. Competitive Advantage  Active  Group Learning  (Individual Option)  School Partnerships  Flexible Pricing
  • 12. Conclusion  We provide a fun, yet educational program for your children and teens at a good price  We help your kids stay on top of their work and stay in shape for setting up a better future. LEARNING is FUNdamental

Editor's Notes

  1. Subjects we offer: Math, Science, History, and English.In after study activities: Basketball, Flag Football, Ultimate Frisbee, and lots of board games to choose from!
  2. Softball, Dancing, track, modelingBasketball Running Basketball, Soccer, swimming Art Track, Interactive Media Football, basketball, and PS 3 games Basketball football and soccer
  3. Details: Facilities=gyms, classrooms, libraries, & fields. Transportation=request AISD school bus supportOpen Monday-Friday
  4. We devote 40% of advertising effort to working with schools, 20% to social media, another 20% to direct mailers, and the last 20% to a organization website.Direct mail will involve postal mailers and brochures distributed with newsletters from non-profit organizations (in addition to schools that will distribute them through report cards) from schools
  5. $75 school gym rent out per pay tutors $15 an hour In case of surplus money: spend it on expanding operations & community improvement
  6. Grants from the governmentWe also hold fundraising events on weekendsWe collaborate with organizations such as NFL Play 60 and NBA Fit as partners and sponsors
  7. We differ in the fact that we don’t JUST focus on educating. We also want your child to have fun and participate in exercise We work closer with schools and think about the needs of the people