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OF NESTLE & COCACOLA
product
price
promotion
lace
The
What is 4p ?
• The 'marketing mix' (also known as the 4 Ps) is a foundation
model in marketing.
• "set of marketing tools that the firm uses to pursue its
marketing objectives in the target market“
Preface
• This Presentation is consist of details of
Product
Price
Promotion
Place
According to 2 Market Giants
Coca-Cola
Nestle
• it was invented in May 8, 1886
(131 years ago)
by John Pemberton
Product
• Energy drink
• Juices drinks
• Soft drinks
• Sports drinks
• Tea and coffee
• Water
Pricing Policy
• Size of Coca Cola Price of Coca Cola (RS.)
• Regular bottle 13
• Non returnable or disposable bottle 30
• 1.5 liter bottle 70
• 2.25 liter bottle 90
• Coca Cola can 40
Promotion
• Advertisement
• Direct Marketing
• Interactive marketing
• Sales promotion
• Publicity and public relations
• Personal selling
• Public social responsibility
Place
• This All Are Franchise Places
of coca-cola
It was found in 1866
(151 years ago)
By henri nestle
Products
• Kitkat
• Nescafe
• Maggi
• Nestea
• ketchup
• bourbon
Pricing Policy
• Cadburry 5star 10
• Kitkat 4-fingers 20
• Nestea 1 kg 391
Promotion
• Tv commercials
• Testimonials
• Offers
• Website promotion
• Commercial hoardings
• Freebies through tv ads & promo code
Nestle’s Global presense
The End

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