1. OF NESTLE & COCACOLA
product
price
promotion
lace
The
2. What is 4p ?
• The 'marketing mix' (also known as the 4 Ps) is a foundation
model in marketing.
• "set of marketing tools that the firm uses to pursue its
marketing objectives in the target market“
3. Preface
• This Presentation is consist of details of
Product
Price
Promotion
Place
According to 2 Market Giants
Coca-Cola
Nestle
4. • it was invented in May 8, 1886
(131 years ago)
by John Pemberton
6. Pricing Policy
• Size of Coca Cola Price of Coca Cola (RS.)
• Regular bottle 13
• Non returnable or disposable bottle 30
• 1.5 liter bottle 70
• 2.25 liter bottle 90
• Coca Cola can 40
7. Promotion
• Advertisement
• Direct Marketing
• Interactive marketing
• Sales promotion
• Publicity and public relations
• Personal selling
• Public social responsibility