The document discusses the importance of business owners acting as coaches to their employees. As a coach, owners must strike a balance between compassion and firmness by providing honest, constructive feedback to help employees improve. This includes telling employees what they may not want to hear in order to help them achieve their full potential. By coaching employees, owners can build a talented team, develop a motivational culture, and achieve the most success.

1. Are You a Coach
to Your Team?

2. As an owner your leadership style
needs to strike a balance between
compassion and firmness.

3. We’re human.
We all want to be liked by our
team members and get along
with everyone.

4. Sometimes that results in being less firm or
harsh as we should be when problems
occur with employees.
Learn what to do with employee difficulties.

5. Legendary
Dallas
Cowboys
coach Tom
Landry once
said…

6. “A coach is someone who tells
you what you don’t want to
hear, who has you see what
you don’t want to see, so you
can be who you’ve always
known
you could be.”
Learn how taking care of your team is good for your business.

7. Your job is to
build a talented
team, develop a
motivational
culture...
Learn more about what your job as CEO
should be.

8. … and act as a coach to help your team
achieve the most success that you
possibly can.

9. It’s up to you to make
sure you’ve got the right
people on the bus and
that they’re in the right
seats!

10. The people
that remain
on your team
are the ones
you should
invest in and
coach.

11. The best coaches in sports are
the ones who are compassionate,
but aren’t afraid to be honest with
their teams.

12. Your criticisms must be constructive
and give them
areas to work on.
• “You’re not doing this task at the level I think
you can do it.”
• “You’re not investing the time to learn in this
area, and if you did you could be great.”
• “You say you want to achieve this goal, but
here are the three areas you aren’t working on
to reach this goal.”

13. That’s what a coach
and a leader does.

14. Many owners
are concerned
that employees
will leave if they
are as bluntly
honest as they
need to be.

15. But no one improves without honest
feedback and your team members
sincerely to want to get better to develop
their careers.

16. Once given, your
constructive
criticism allows
you to see which
employees want
to improve and
which just want to
be paid.

17. ServiceAutopilot has many functions that
help you track employee productivity. We’d
love to help!