How to offer holiday lighting to expand your work during the off-season.

1. Want to Expand Your Work?
Offer This Service NOW!

2. Most lawn care
or landscape
businesses see
their work slow
down or stop in
the late fall and
winter.

3. Holiday lighting can be very
profitable solution that needs no
extra equipment and keeps your
crews busy and paid!

4. Even a simple
residential job
could start at
$400 and go up
into the
thousands.

5. Commercial properties,
municipalities, office
buildings, housing
developments, and
shopping malls all contract
out their lighting.

6. A very high-end residential client
could pay as much as $15,000 to
$20,000 per job.

7. Holiday lighting services can be simply
putting up and taking down lights, or can be
full service and include design, providing and
hanging the lights, fixing anything in the
display, storage of lights, and taking them
down following the holiday.

8. Benefits of Holiday Lighting:
• Can become a very profitable part of your
business,
• Offers continued income in the slow period
(October/November-early January)
• Keeps your employees working longer
• Builds relationships with existing customers

9. Start with your existing clients.
For some companies, 70% of their
lighting jobs come from existing clients.

10. Once you provide their lighting
service and start storing their
lights off season, they will come
back to you year after year.

11. As part of your lighting service you
will have to decide whether you are
willing to use a customer's existing
lights, lease them lights, or only use
lights that you provide.

12. If use clients' existing lights:
Pros: You'll likely get more customers quicker
because their costs are lower as they don't
have to buy lights
Cons: May have to integrate different light systems
May not have been stored well
Have to find acceptable replacements as
the old lights go out

13. If you lease your customers lights:
Pros: They can change up their display year after year
Customer's costs are lower as they don't have to
buy the lights, generally pay only for labor
Customers aren't responsible for storage
You control the quality level of the lights being
used
Cons: You are responsible for storage
You are responsible for cost of replacing any lights
that go out

14. If you only use lights you sell to
customers:
Pros: You are assured that the lights are commercial grade
and will last a long time
You will ensure lights are stored properly each year so
they are easier to install each year After the first year,
customer's costs drop to just labor and replacement
costs
Cons: Cost to client will be more expensive first year to cover
the cost of the lights as well as labor
Client will not be able to change up their display each
year without buying new lights

15. If you lease or sell lights to your customers,
you need to be well versed on the
differences between LED lights and
incandescent lights.

16. Many older customers want
incandescent because the C7
or C9 lights are what they
grew up with and are used
to.

17. However LEDs offer more
options for design, last longer,
and although they are more
expensive to buy, they use
less energy.

18. Before you start offering
holiday light services,
make sure to check your
insurance.

19. Your crew will now be up on ladders and on
roofs, and you want to make sure that you have
enough insurance and worker's comp to cover
any possible accidents.

20. Also don't overextend
your crews. There is a
limited window in
which to get lights
installed to have them
ready for the start of
the holiday season.

21. Do not undercut your labor
estimates. If weather is your area
is very cold, lights will take longer
for your crews
to install.

22. Don't underestimate the weather.
• If you are subject to rain, sleet, snow, or other
regular precipitation, you will have to make
sure that you silicon all connections, especially
with incandescent lights.
• Also make sure all power strips, connectors,
and connection boxes are off the ground and
above snow levels.

23. If you do it right, adding
holiday lighting to your
services list can be a very
beneficial to your company.

24. 1) It shortens the time
that your workers
aren't busy. Some
companies even
include Halloween
displays in their
services and have
extended their service
periods from October
through January.

25. 2) It provides another income stream.
Some companies make $50,000 to
$100,000 per season.

26. 3) It helps your
customers with a job
they may not be able to
do or may not want to
do. Generally they are
very appreciative of the
beauty that you create
and the hassle you
saved them.

27. For more Lawn Care Millionaire tips to grow
your business, check out this website.