Do you have a plan for the future of your business or are you just telling yourself a story about what will happen?

1. Do You Have a Good Strategy
or a Just a Good Story?

2. Growing your business will always elicit big
dreams and audacious goals. It should!

3. However, it’s important to keep in mind
that you need a path to get there.

4. You need more
than a happy
story.
You need a great
strategy!

5. Good story: I’m going to build this company and sell it
one day and that will be my retirement.

6. Detailed story, but
still a story: My
company will be
grossing $3 million
per year and I’ll sell it
for that and then
invest the money and
get 10% interest per
year and live off of
that.

7. Strategy: Realistically your company
will be worth about 10-15% of gross
sales plus assets.

8. It is unlikely you will
make 10% per year in
interest unless you
are willing to try risky
investments or know
a lot about investing.

9. The reality is that you will probably make
$500,000 on the sale of your company and earn
small interest each year.
See whether a CEO or a COO would be better to help you reach your goals.

10. Strategy means planning based
on reality, not what you hope it to be.

11. If you want to retire with $3 million,
then you need to build your company
so that it is worth $3 million once you
are ready to retire.

12. Which means you shouldn’t be in
landscaping, but in fertilization, weed
control, or pest control.

13. These yield a much higher value that is
desirable by other companies who might
want to buy your company.

14. If you’re selling in 10-15 years, you’ll have to
guess what the market might want.

15. You’ve got to be
willing to change
your business model
to ensure you are
providing something
that other
companies want.

16. Also, if you want to earn 10% interest in
the future, begin investing small now so
you learn how to invest intelligently.

17. Many
business
owners are
good at telling
themselves
stories about
the future.

18. But to reach your goals, you
must use strategy. Figure
out your vision
and what your
goals are
and create a realistic strategy
on how to get there!

19. Service Autopilot tracks your money so
that you can base your goals on real
income and expenses.