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What is
Conversion
Copywriting?
It’s about
getting a response.
What good is a website or marketing collateral if it
doesn’t result in a response?
Get a
response.
Conversion
Copywriting
Conversion copywriting focuses on results. It integrates
principles of human psychology and science to get a response
from a specific audience. It creates strategically-targeted
messages that are tested for effectiveness.
Convince them that you understand their needs.
Human psychology dictates that prospects care
about one thing: themselves. To get people to take
action, you have two tasks:
1
2 Show them you have the experience, expertise, and
commitment to meet those needs.
Converting
requires
connecting.
To get prospects to respond, the message needs to
address what matters to THEM. Too many marketers
focus on themselves rather than their prospects.
BENEFITS
Just a few things conversion
copywriting can do for you:
Build credibility.
Show your prospects that
you’re an expert in your field
by giving them a glimpse of
your knowledge.
Generate more leads.
Words that communicate
effectively get a response.
More sign-ups to your email
list. More inquiries through
your contact form. More
calls.
See a greater return on your
marketing investment by getting
maximum mileage out of your
website.
Get in touch
with us.
www.ideallymarketing.com
864.908.0840
Sound like something
you could use
help with?

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What Is Conversion Copywriting?