Implementing smartshopping technologies and user-experience in the shopping bag itself. http://launchboxworkshop.eu/

2. Smart Shopping

3. Supermarket Experience

4. No time...

5. No memory...

6. A big effort...

7. Lack of organisation...

8. Environmental impact...

9. Solution...

10. But what about this?

11. Users
The need to improve consumer shopping experience
“31% of French people say that they don't have free time and
63% don't have enough. For them the time spent in shopping
is a lost time. For 46% shopping is a awful experience.”
- Decrease of frequency and time spent shopping
- The use of home-work journey to make shopping
(Escale(s) - F. Bellanger - Ed. Transit city - 2001)

12. - Every second counts
- Connectedness
- High Expectations
- Ethical Consumerism
- Staying Alive
- Feminization
Trends
(Jordan, 2012)

13. Creative Solution
An integrated system that transforms traditional
supermarket trolleys and bags into a new service in
order to make life easier.

14. Creative Solution
- Temperature keeper
- Self-moving by contact
- Eco-friendly
- User-friendly
- Automatic checkout
- Home storage management
- Integrate Online and Offline
- New payment options
Chip Sticker Smart Bag App
+ +

15. Technology

16. Design
Supermarket Trolley
SmartCart by Furf Design Studio

17. Design
pull off
when
finished
pull off
when
finished
pull off
when
finished

18. Costumer Journey
Supermarket
- Create your profile
- Smart bag rental

19. Costumer Journey
Smartphone App
- Home storage management
- Automatic shopping list

20. Costumer Journey
Supermarket
-Shop
- Organise the items
accordingly to their
ideal temperature

21. Costumer Journey
Smartphone App
- Check prices
- Receive offers
- Easily find items
- Verify missing items
- Check final balance
- Automatic check-out

22. Costumer Journey
Supermarket
Leave the supermarket
without need of the
traditional checkout

23. Costumer Journey
Street
Use the smart bag to
easily carry your
shopping and keep
your food fresh

24. Costumer Journey
Home
Easily organise your
shopping

25. Costumer Journey
Collecting Points
Return the smart bag
to the any of the
collecting points
around your
neighbourhood or at
the supermarket

26. Business Model
Smart Shopping
Make money by offering
a service that improves supermarket
process, increase it’s brand equity
and makes consumer’s life easier.
Increase Brand Equity
- Brand Loyalty
- Brand Awareness
- Perceived Quality
Reallocate costs
- Plastic bags
- Check-out
- Trolleys
SUPER
SERVICE
Value for no moneyConsumers Supermarkets
Focus on
strengthen
relationship

27. Barriers
Market
- Integration with packaging
Customer
- Returning the bags
- Limited to local, urban areas
Financial
- Cost of initial investment: producing bags, collecting points, kiosks etc.
- System maintenance
Technological
- Security Issues (Privacy, stolen, broken)
- Maintain the whole system stable (Bags – Store – Customer – Package)

28. Benefits
Customers
- Enable Easy, Quick, Smart shopping
- Intelligent consumption
Company
- Increase profit by enhancing customer loyalty
Environment
- Reduce food waste and plastic bags
Uniqueness
- Product Incremental Innovation
- Process Disruptive Innovation
Conclusion

29. Thank You!