2014: the future of retail
experiences and environments
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Hello • Bonjour • Ciao
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Remi Mackovcin
Master of Prospective Design
Jean Monnet ...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
THE FUTURE OF FRESH FOOD RETAIL
27 March 2014
SAINT ETIE...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Skyhubber is an organic food retailer
that provides expe...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
User
primary target:
• 25-45 years old
• working and liv...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
US News, Health & Wellness
Context
“consumers want to ea...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Farming initiatives
Community Garden, Saint Etienne - Fr...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
food
retailers
food
retailers
community
garden
+
adequat...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does it work?
vegetables and
plants that needs
speci...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does it work?
tropical area
tree spaces
elevator
fac...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
How does it work?
tropical area
solar panel
tree spaces
...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years old
looking for partner
tech-savvy
(com...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years oldWAKES UP
GOES UP WALKS TO HIS GARDEN...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
single, 25 years oldCYCLES TO WORK
CYCLES BACK HOME
WORK...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
EXERCISE
Scenario
single, 25 years oldMONITORING SOCIALI...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
calculate amounts of fruits and
vegetables produced thro...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
ENERGY
PRODUCE CLIMATE REGULATION
Technology
windmill
so...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Technology
WATER IRRIGATION
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
2014 2015
ROOF PROTECTION
MONITORING PLANT
FACE RECOGNIT...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Business Model
KEY PARTNERS VALUE PREP.
KEY ACTIVITIES
C...
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Conclusion
IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER
Thank you • Merci • Grazie
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Skyhubber - Future of Retail - L*unchBox Workshop 2014

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Organic food retail and community sharing, in a place above you.
by: Irene Kencana Wikanta, Lucas Massoni Sguerra, Remi Mackovcin and Yunchen Zang

Published in: Design, Technology, Business
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Skyhubber - Future of Retail - L*unchBox Workshop 2014

  1. 1. 2014: the future of retail experiences and environments
  2. 2. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Hello • Bonjour • Ciao
  3. 3. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Remi Mackovcin Master of Prospective Design Jean Monnet University, France Lucas Massoni Sguerra Computer Engineering EMSE-ICM, France Irene Kencana Wikanta MA Design & Branding Strategy Brunel University, United Kingdom Yunchen Zang Master of Interior Design Politecnico di Milano, Italy
  4. 4. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER THE FUTURE OF FRESH FOOD RETAIL 27 March 2014 SAINT ETIENNE, FRANCE BRINGS YOUR GREEN TO THE SKY Irene Kencana Wikanta • Brunel University Remi Mackovcin • Jean Monnet University Lucas Massoni Sguerra • EMSE-ICM Yunchen Zang • Politecnico di Milano Facilitator: Nadim Twal SKYHUBBER IMAGE SOURCED FROM GARDENS BY THE BAY SINGAPORE, 2014
  5. 5. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Skyhubber is an organic food retailer that provides experience of locally growing and harvesting fresh fruits and vegetables that has simbiotic relationship with a community and the environment. About Skyhubber
  6. 6. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER User primary target: • 25-45 years old • working and living in a big city • active lifestyle • concerned about eating habits and environment secondary target: • kids - for education • ageing people who needs entertainment
  7. 7. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER US News, Health & Wellness Context “consumers want to eat in ways that leave less of a carbon footprint” Healthy living Entertainment on the tower local food
  8. 8. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Farming initiatives Community Garden, Saint Etienne - France Eco Neighbourhood, Europe Urbanfarmers, America Cultivate London, United Kingdom
  9. 9. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER food retailers food retailers community garden + adequate space + adequate space community garden What is missing? BUSINESS OPPORTUNITY X
  10. 10. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER How does it work? vegetables and plants that needs special temperatures to grow Local fruit trees
  11. 11. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER How does it work? tropical area tree spaces elevator face recognition scanner windmill and solar panel as energy resources rainwater irrigation bridge connectors vegetable dome
  12. 12. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER How does it work? tropical area solar panel tree spaces elevator face recognition scanner energy resources rainwater irrigation bridge connectors vegetable dome and... here is waldo!
  13. 13. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER single, 25 years old looking for partner tech-savvy (comfortable with techno- logical devices) engineer in Google working from 8-7 cares about the environment Persona
  14. 14. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER single, 25 years oldWAKES UP GOES UP WALKS TO HIS GARDEN GRAB AN APPLE RECEIVES NOTIFICATION BREAKFAST breakfast Scenario Good morning, Lucas! You sold 8 apples yesterday. Check out how much your earned!
  15. 15. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER single, 25 years oldCYCLES TO WORK CYCLES BACK HOME WORKING LUNCH breakfast Scenario Hi Lucas! Today’s price for tomatoes are ____ Your neighbour Remi harvested plenty of potatoes, so there is a 10% discount on them today. Don’t forget to visit the garden later! Oh no! Your tree is dying, it needs watering and more fertilizer. How about doing an exercise in the garden later...
  16. 16. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER EXERCISE Scenario single, 25 years oldMONITORING SOCIALISE breakfast WATER SOIL FERTILIZER PURCHASE PAYMENT END OF DAY
  17. 17. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER calculate amounts of fruits and vegetables produced through wi-fi sensor alert you when it is taken from the tree/ plant from wi-fi sensor to smart devices MONITORING Technology single, 25 years old PLANT SENSOR APP NOTIFICATION
  18. 18. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER ENERGY PRODUCE CLIMATE REGULATION Technology windmill solar roof gardens by the bay concept
  19. 19. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Technology WATER IRRIGATION
  20. 20. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER 2014 2015 ROOF PROTECTION MONITORING PLANT FACE RECOGNITION SYSTEM CLIMATE CONTROL SOLAR ROOF PRE-TEST TRIAL EVENT 2016 2017 2018 2019 2020 SKYHUBBER Timeline
  21. 21. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Business Model KEY PARTNERS VALUE PREP. KEY ACTIVITIES COSTS REVENUE CUSTOMER KEY RESOURCES Retailers Specialists Suppliers Healthy lifestyle Easy access to food Education for kids Greenery Sharing FRESH FOOD RETAILING building • maintenance - products - monitoring services - access to the rooftop - subscriptions community simbiotic customer relationship becoming part of Agriculture Farmers SKYHUBBER
  22. 22. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Conclusion
  23. 23. IRENE • REMI • LUCAS • YUNCHEN - LAUNCHBOX WORKSHOP 2014SKYHUBBER Thank you • Merci • Grazie

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