The first quarter 2012 media kit for my blog Rock Pop Urban.

1. MUSIC TO THE PEOPLE
Media Kit|rockpopurban.com
First Quarter 2012

2. BRAVE NEW MUSIC WORLD
Rock Pop Urban strives to inspire and inform as it delivers
music and related content to the new globalized
popular culture fan.
≈ 2000
With creative, eye opening perspectives we will challenge
the audience to let go of the widely accepted, yet Monthly Visitors
traditionally dull definition of “World Music” to (3 months since launch)
embrace the artist and sounds of the new popular
international music scene.

3. WE, THE PEOPLE We Wear
Nike, Levi’s, Polo, Adidas, Pink Dolphin, Diamond
65% of traffic is male Supply Co., Martin Margiela, Black Scale, Sass and
82% are between 17 and 42 Bide, H&M
18% are from outside of the US We Watch
67% reside in a major US city True Blood, Big Bang Theory, Two and a Half Men,
Breaking Bad, Love and Hip Hop, The Daily Show,
83% have made a music related purchase in Any new 3D movie
the last 3 months
We Travel
63% have an iPhone, Blackberry or Android Miami, Las Vegas, UK, Caribbean Islands, Mexico
smart phone We Lust For
71% spend 4+ hours per week with social Jay-Z Concert Tickets, Ipads, Beats By Dre, BMW’s
media We’re On
Facebook, Twitter, Tumblr, LinkedIn, Skype,
YouTube, Pinterest, Spotify, Instagram

4. MUSIC FREEDOM
RockPopUrban.com
The center of the music conversation
The LA Report
Spotlight on LA’s music scene and
culturally relevant brand partners
(Launching NY Report and UK Report 3rd
quarter 2012)
Cross Culture TV
Docu-series that looks at cultures outside
of the US and how they consume
different cultures and entertainment
Concept To Cre8tion
Profiles the creative process behind the
music and the major players who
contribute
International Heat Gage
Worldwide Artist Power Rankings
As well as interviews, album reviews, new
music release profiles, music charts, events
and videos

5. Magazine/ Social
Newsletter Engagement
360° OF MUSIC
Video
Events
Audience
High Impact
Targeting
Media

6. MAGAZINE/NEWSLETTER SOCIAL ENGAGEMENT
 We showcase the brand even further with  1 min – Average Time Per Page
a dedicated magazine that will focus on
the segment “The LA Report”, allowing  Represented on Social Networks
for direct engagement with this (National and Internationally), Music
important local audience. Social Sites, Video Sites, Photo Sites, B2B
 Distributed to over 200 retail locations in Social Sites, Mobile/LBS Sites, Podcasts,
The Greater Los Angeles Area
Micro-blogs, Social Wikis and Social
Search Sites, just to name a few (Please
EVENTS
see Amendment A for complete list)
 Monthly tastemaker events
 500+ Attendance
VIDEO
HIGH IMPACT MEDIA  25,000 – Video Views
 Electrifying creative content delivered in
a way to spark impact… HIGH impact,
thus fueling the conversations and AUDIENCE TARGETING
fostering engagement.  We reach the 13-42 demo worldwide
through cohesive segmented
entertainment to speak to the various
qualified consumers based on specific
interests and intent