2020 High School Utah Entrepreneur Challenge finalist

1. Fillabelli
Healthy Instant Ramen Noodles that Give Back!

2. Problem
One in every seven people on Earth suffer from chronic hunger. Approximately 9 million people die from hunger every
year! That is more than the amount of lives taken by AIDS, malaria and tuberculosis combined. Hunger is a massive
problem looming over our world today. Fillabelli is a company that makes nutritious food to improve people’s health;
and matches every meal purchased, with one meal to fill the belly of someone in need. In this case that food is "instant
ramen".
Solution
Standard instant ramen packs are terrible for your health, even to the point of guilt. Knowing that, I made a list of goals
for my Fillabelli. It needed to have 1/2 of of all of the vitamins and minerals that you need for one day, 1/4 of the sodium
in typical instant ramen, not fried, no preservatives, high in protein and it needed to be affordable. In addition to that, it
needed to alleviate hunger. One way to accomplish this is something that I call my “Meal Matching” business model. For
every product sold, a product is given away to someone in need. Some companies use similar business models, such as
TOMS Shoes and Yoobi School Supplies. Not only is Fillabelli Ramen yummy, nutritious and feeds the hungry, but it also is
good for the environment. Our ramen is responsibly packaged with a 100% bio-degradable rice paper pouch.

3. Market
Many other “professional” organizations are working towards ending hunger, along with many other humanitarian
problems. Some of these organizations include Feeding America, Food for the Hungry and Feed My Starving Children.
While these are all amazing charities that do great work, they rely on donations and the generosity of people who are
willing to contribute. But what happens when there is a downturn in the economy? During times of economic recession,
people who would normally be willing to help charities and nonprofits typically go into “conservation mode”. Among the
first things to get reeled in is spending that is not related to keeping a roof over a family’s heads, or food on the table.
This was clearly proven to be true ten years ago, during the most recent recession. When charities like the ones I
mentioned stop receiving donations, funding runs dry, and they simply aren’t able to continue their missions. No funding
equals no mission. This means empty bellies stay empty.

4. Prototype