Top 20 team in the 2019 High School Utah Entrepreneur Challenge at the University of Utah. https://lassonde.utah.edu/hsuec

1. The Bad Hair Company
Affordable High-Quality Healthy Hair for Men

2. Problem
Whether men try to hide it or not, every male loves to have fresh clean hair that ladies just can't get
enough of. In today's modern world it is ridiculous how inconvenient buying hair products can be.
Very few even know how to treat their hair which can lead to tragedies such as hair loss and
dandruff. Along with the struggle of not knowing what to buy comes the ridiculous prices of high-
quality products.
Solution
The Bad Hair Company solves all of these problems by offering a men's monthly subscription box that
sends shampoo, conditioner, and a styling product straight to their door each month. These products will
be hand-picked for your exact type of hair and ensure that your hair stays happy and healthy. When you
go to the website you will make a personalized profile so we can know what products to send you in the
box. This subscription also doesn't put a dent in your bank account. In fact, the subscription itself is
cheaper than most high-quality styling products by themselves. To ensure that you never run out of
product we will send it each month, all with free shipping.

3. Market
The Bad Hair Company is a men's monthly subscription box, so it mainly appeals to men, although it could
be the perfect gift from a girlfriend or wife. For this reason, we mainly try to target men and have our
subscription appeal to them. What sets us apart from our competitors is the fact that we send hand-picked
products that fit your own style of hair. Currently, there are very few subscription boxes that send hair
products for men, much less create an interactive experience by letting them build a profile and send them
products best for their hair. The main competitor is Dollar Shave Club who recently started offering hair
products, but with our low prices, we can easily compete with them.

4. Prototype