This document discusses the rise of social media and its importance for business. It notes that social media allows people to connect through applications like social networks, wikis and blogs. It also highlights that people trust recommendations from friends over traditional advertising. Additionally, it provides tips for businesses, advising them to listen to conversations on social media, engage with customers, and set soft goals and strategies to build their social media presence. The document emphasizes that social media is increasingly dominating over traditional media like television, and businesses should focus their efforts on social platforms where conversations are happening.

1. Social Business Stelios Landrakis

2. ‘’ Branding to me, the good brands in the future, are going to cause conversations.” Robert Scoble Socialweb.gr

3. Let’s start from the beginning Socialweb.gr

4. What is Social Media?

5. Social Media People connecting to each other through the use of internet based applications such as social networks, wikis, blogs and virtual worlds Socialweb.gr

6. Actually, media is business. People are Social Socialweb.gr

7. Misconception n2: The web belongs to marketers Socialweb.gr

8. “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008” Harvard Business

9. Fact 1:People trust recommendations from those they know and respect, while they increasingly ignore nearly every other kind of ad Socialweb.gr

10. Nielsen Scan Socialweb.gr

11. Fact 2: Internet dominates the 2010 era,not TV Socialweb.gr

12. Microsoft Socialweb.gr

13. Fact 3: Websites traffic declines Socialweb.gr

14. Social Media on the other hand tops Socialweb.gr

15. Ok I got it- Social Media is here to stay. What shall I do next? Socialweb.gr

16. Go where the conversation is Socialweb.gr

17. Tip 1: Listen Socialweb.grr

18. Tip 2: Engage Socialweb.gr

19. Set Goals.. Socialweb.gr

20. Notice Soft Goals Soft Strategies Socialweb.gr

21. Notice Soft Goals Soft Strategies Weak Reaction No potential Socialweb.gr

22. Thank you! socialweb.gr twitter.com/landrakisjr