Social Business<br />Stelios Landrakis<br />
‘’ Branding to me, the good brands in the future, are going to cause conversations.” <br />Robert Scoble<br />Socialweb.gr...
Let’s start from the beginning<br />Socialweb.gr<br />
What is Social<br />Media?<br />
Social Media<br />People connecting to each other through the use of internet based applications such as social networks, ...
Actually, media is business. People are Social<br />Socialweb.gr<br />
Misconception n2: The web  belongs to marketers <br />Socialweb.gr<br />
“In 2009, more data will be generated by<br />individuals than in the entire history of <br />mankind through 2008”<br />H...
Fact  1:People trust recommendations from those they know and respect,  while they increasingly ignore  nearly every other...
Nielsen Scan<br />Socialweb.gr<br />
Fact 2:  Internet dominates the 2010 era,not TV<br />Socialweb.gr<br />
Microsoft<br />Socialweb.gr<br />
Fact 3: Websites traffic declines<br />Socialweb.gr<br />
Social Media on the other hand tops<br />Socialweb.gr<br />
Ok I got it- Social Media is here to stay. What shall I do next?<br />Socialweb.gr<br />
Go where the conversation is<br />Socialweb.gr<br />
Tip 1: Listen<br />Socialweb.grr<br />
Tip 2: Engage<br />Socialweb.gr<br />
Set Goals..<br />Socialweb.gr<br />
Notice<br />Soft Goals<br />Soft Strategies<br />Socialweb.gr<br />
Notice<br />Soft Goals<br />Soft Strategies<br />Weak Reaction<br />No potential<br />Socialweb.gr<br />
Thank you!<br />socialweb.gr<br />twitter.com/landrakisjr<br />
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Social Influence Marketing Approach

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My business approach on Social Business mentality

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Social Influence Marketing Approach

  1. 1. Social Business<br />Stelios Landrakis<br />
  2. 2. ‘’ Branding to me, the good brands in the future, are going to cause conversations.” <br />Robert Scoble<br />Socialweb.gr<br />
  3. 3. Let’s start from the beginning<br />Socialweb.gr<br />
  4. 4. What is Social<br />Media?<br />
  5. 5. Social Media<br />People connecting to each other through the use of internet based applications such as social networks, wikis, blogs and virtual worlds<br />Socialweb.gr<br />
  6. 6. Actually, media is business. People are Social<br />Socialweb.gr<br />
  7. 7. Misconception n2: The web belongs to marketers <br />Socialweb.gr<br />
  8. 8. “In 2009, more data will be generated by<br />individuals than in the entire history of <br />mankind through 2008”<br />Harvard Business<br />
  9. 9. Fact 1:People trust recommendations from those they know and respect, while they increasingly ignore nearly every other kind of ad<br />Socialweb.gr<br />
  10. 10. Nielsen Scan<br />Socialweb.gr<br />
  11. 11. Fact 2: Internet dominates the 2010 era,not TV<br />Socialweb.gr<br />
  12. 12. Microsoft<br />Socialweb.gr<br />
  13. 13. Fact 3: Websites traffic declines<br />Socialweb.gr<br />
  14. 14. Social Media on the other hand tops<br />Socialweb.gr<br />
  15. 15. Ok I got it- Social Media is here to stay. What shall I do next?<br />Socialweb.gr<br />
  16. 16. Go where the conversation is<br />Socialweb.gr<br />
  17. 17. Tip 1: Listen<br />Socialweb.grr<br />
  18. 18. Tip 2: Engage<br />Socialweb.gr<br />
  19. 19. Set Goals..<br />Socialweb.gr<br />
  20. 20. Notice<br />Soft Goals<br />Soft Strategies<br />Socialweb.gr<br />
  21. 21. Notice<br />Soft Goals<br />Soft Strategies<br />Weak Reaction<br />No potential<br />Socialweb.gr<br />
  22. 22. Thank you!<br />socialweb.gr<br />twitter.com/landrakisjr<br />

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