A Policy Primer on YouTube and the issues it faces in today's society.

1. YouTube
Policy Primer
NET 303
Lachlan Bartholomew
Privacy, Copyright,
and Online Harassment Issues

2. YouTube is a free video sharing
website that makes it easy to
watch online videos. You can even
create and upload your own
videos to share with others ”
“
Goodwill Community Foundation. (n.d.). YouTube: What is YouTube? - Full Page. Retrieved from https://www.gcflearnfree.org/youtube/what-is-youtube/1/

3. YouTube has:
 81 billion users in the US
 the title of the 2nd largest search
engine after Google
 over 3 billion searches a month
Blattberg, E. (2015, April 24). The demographics of YouTube, in 5 charts - Digiday. Retrieved from https://digiday.com/media/demographics-youtube-5-charts/
Mushroom Networks. (n.d.). YouTube: The 2nd Largest Search Engine (Infographic). Retrieved from https://www.mushroomnetworks.com/infographics/youtube---the-2nd-largest-search-engine-infographic/
But what do they do when you watch videos?

4. YouTube is Watching You!
Privacy Policy

5. Even if you are not an account holder
on the site, by viewing their content
you agree to their terms and
conditions.
YouTube and Google collect data
about many different aspects of who
you are to help advertisers.
Google. (2017, October 2). Privacy Policy – Privacy & Terms – Google. Retrieved from https://www.google.com/intl/en/policies/privacy/

6. ER663. (2015, April 17). [Meme]. Retrieved from https://eamassey.files.wordpress.com/2015/02/5w1e4.jpg

7. YouTube collects:
What device you view videos with
 Mobile phone (Android/iPhone)
 Computer
 Tablet
Your location
 IP address
 Physical location
 GPS
Google. (2017, October 2). Privacy Policy – Privacy & Terms – Google. Retrieved from https://www.google.com/intl/en/policies/privacy/

8. YouTube collects:
Cookies and similar technology
 This information is stored and given to advertisers
That’s why advertisements appear on
other platforms, which relate to what
you just viewed on YouTube or Google
Google. (2017, October 2). Privacy Policy – Privacy & Terms – Google. Retrieved from https://www.google.com/intl/en/policies/privacy/

9. Boyfriend checks out other girl [Meme]. (n.d.). Retrieved from http://i0.kym-cdn.com/photos/images/newsfeed/001/287/555/106.jpg

10. How does YouTube
use your collected
information?
Are they showing you everything?

11. Tailored Content
YouTube filters your searches and
recommendations to only show content that
they believe will interest you.
Two people can search the same thing, but
attain different results because of the
information gathered from previous clicks,
location and viewing device.
Pariser, E. (2011, March). Eli Pariser: Beware online "filter bubbles" | TED Talk [Video file]. Retrieved from https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles#t-512232

12. So you want to be a
YouTuber
YouTube Favours Advertisers

13. Boyfriend checks out other girl [Meme]. (n.d.). Retrieved from http://i0.kym-cdn.com/photos/images/newsfeed/001/287/555/106.jpg

14. Advertiser Friendly
Demonetization has spread across YouTube, halting their
creators income even if the content is family friendly.
“Advertisers are a bigger
priority to the platform
than the community” – Casey Neistat
Neistat, C. (2017, October 17). DEMONETIZED DEMONETIZED DEMONETIZED [Video file]. Retrieved from https://www.youtube.com/watch?v=HZakJFqdpRY

15. YouTube’s Relationship with
Advertisers Means:
They can remove content or terminate a users
account with out prior notice
You are guilty until proven innocent when flagged
for copyright infringement, even if all the content
is your own
Monetization goes to a third party without
notification

16. Online Harassment
Giordano, L. (2014, November 12). Retrieved from https://cdn.theatlantic.com/assets/media/img/mt/2014/11/OnlineHarassmentA/lead_large.jpg

17. YouTube’s Harassment Problem
YouTube’s creators and audience are
primarily aged between 16-35
65% of users in this age bracket have been a
victim by some form of online harassment
Young women are more at risk of being
harassed online than their male peers.
Duggan, M. (2014). Online Harassment. Pew Research Centre Available: http://www.pewinternet.org/2014/10/22/online-harassment/
Blattberg, E. (2015, April 24). The demographics of YouTube, in 5 charts - Digiday. Retrieved from https://digiday.com/media/demographics-youtube-5-charts/

18. How Trolls Hide
It is easy set up an anonymous account on
YouTube
YouTube can delete the channel, but the real
person can hide behind a fake username
Only 5% of those that take action against their
harasser reports the issue to law enforcement
Unfortunately, online harassment has become the
norm as 60% of victims do nothing about it
Duggan, M. (2014). Online Harassment. Pew Research Centre Available: http://www.pewinternet.org/2014/10/22/online-harassment/

19. ImgFlip. [Meme]. Retrieved from https://i.imgflip.com/10isd3.jpg

20. Things to remember
 If you don’t want to give up your personal information,
don’t use YouTube
 YouTube places advertisers above those that bring an
audience to the platform
 Online harassment is not ok. Report them as soon as
possible

21. References
 Blattberg, E. (2015, April 24). The demographics of YouTube, in 5 charts - Digiday. Retrieved from https://digiday.com/media/demographics-
youtube-5-charts/
 Boyfriend checks out other girl [Meme]. (n.d.). Retrieved from http://i0.kym-cdn.com/photos/images/newsfeed/001/287/555/106.jpg
 Duggan, M. (2014). Online Harassment. Pew Research Centre Available: http://www.pewinternet.org/2014/10/22/online-harassment/
 ER663. (2015, April 17). [Meme]. Retrieved from https://eamassey.files.wordpress.com/2015/02/5w1e4.jpg
 Giordano, L. (2014, November 12). Retrieved from
https://cdn.theatlantic.com/assets/media/img/mt/2014/11/OnlineHarassmentA/lead_large.jpg
 Goodwill Community Foundation. (n.d.). YouTube: What is YouTube? - Full Page. Retrieved from
https://www.gcflearnfree.org/youtube/what-is-youtube/1/
 Google. (2017, October 2). Privacy Policy – Privacy & Terms – Google. Retrieved from https://www.google.com/intl/en/policies/privacy/
 ImgFlip. [Meme]. Retrieved from https://i.imgflip.com/10isd3.jpg
 Mushroom Networks. (n.d.). YouTube: The 2nd Largest Search Engine (Infographic). Retrieved from
https://www.mushroomnetworks.com/infographics/youtube---the-2nd-largest-search-engine-infographic/
 Neistat, C. (2017, October 17). DEMONETIZED DEMONETIZED DEMONETIZED [Video file]. Retrieved from
https://www.youtube.com/watch?v=HZakJFqdpRY
 Pariser, E. (2011, March). Eli Pariser: Beware online "filter bubbles" | TED Talk [Video file]. Retrieved from
https://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles#t-512232