Social media channel presentation you tube


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  • Social media channel presentation you tube

    1. 1. Social Media Channel Presentation<br />Presented by:<br />Chris Green<br />
    2. 2. Who is YouTube’s Target Market?<br />According to one source from Quantcast, % ratio is split evenly between males and females (September 2011)<br />Quantcast also found that the highest % of users were those aged 18-34 and Caucasians lead in usage at 65%<br />Compare this to data from Nielsen on YouTube’s user profile from 2007, and for those aged 18-34 it was 21% of users on the online video site<br />
    3. 3. Pros<br />Can see video stats<br />Date of video referrals are shown<br />Strong visual medium to work with (TV of the Internet)<br />Largest viewership of online videos<br />2nd largest search engine (owned by Google)<br />Easy to share videos<br />Free hosting<br />Embedding options<br />Resolution choice<br />
    4. 4. Cons<br />Unwanted competitor ads showing up<br />Upload time is only 15 minutes<br />Streaming can become inconsistent<br />No guarantee about videos showing up in the business’s domain name on Google Search<br />Account shutdowns<br />No choice in thumbnail pic (unless a partner)<br />Slow playback during peak traffic<br />It is the 3rd most blocked website that businesses restrict<br />
    5. 5. Successes<br />BlendTec<br />Home Depot<br />University of Phoenix<br />These brands understand that the social channel has the ability to connect with others on an emotional level<br />
    6. 6. Failures<br />You guessed it: not making any videos!<br />Making only a single video<br />Emphasis on equipment over content<br />Length (video is too long, so long!)<br />Ignoring your community<br />Plenty of more sources of failures other than these<br />
    7. 7. Case Study Failure<br /><br />Reasons:<br />Low amount of video uploads <br />Low amount of followers (for size of the company)<br />Lack of engagement with community<br />Two channels of Amazon:<br />InsideAmazon and Amazon<br />
    8. 8. Trends<br />YouTube now allows people to rent out movies (<br />Music is the most popular item of interest<br />Non-profits (CitizenTube)<br />Video Contests (advertisers are all over this-Doritos Make Your Own Ad)<br />Business-centered video sites are beginning to emerge<br />
    9. 9. Trends Continued<br />Key word research<br />Direct customer insights to create videos (ex//IKEA 3D Showroom)<br />Traditional, industrial companies are beginning to take the video route<br />Negative Trend:<br /><ul><li>Many companies are using YouTube as a short-term quick fix</li></li></ul><li>Trends (cont’d)<br />Days of the week where linking and embedding videos are most frequent<br />
    10. 10. Additional Topics<br />Mobile Marketing and Video<br />Citizen Journalism<br />Relationship Marketing<br />Blogging<br />
    11. 11. End of Presentation<br />
    12. 12. References<br />(2009). A look inside online video engagement-part 1. Sysomos. Retrieved from<br />(2011, September). Quantcast. Retrieved from<br />(2011. September 1). Renting moviews in Canada eh? Check out Retrieved from<br />Ballek, M. (n.d.) 21 Ways to fail at online video marketing. Retrieved from<br />Can I upload videos that are longer than 15 minutes? Retrieved from<br />Cater, S. (2011, August 25). IKEA and YouTube get personal. Socialmediatoday. Retrieved from<br />Crowell, G. (2011, March 10). The pros and cons of YouTube video for your website. ReelSEO. Retrieved from<br />Evans, Meryl K. (2009, July 28). 34 Ways to use YouTube for business. GIGAOM. Retrieved from<br />Hall, S. (2010, December 1). 10 Social media trends for 2011. Entrepreneur. Retrieved from<br />Huck, H. (2011, May 31). Blendtechas viewers waiting. [YouTube Video File]. Retrieved from<br />Jaffrey, P. (2007, February). Who’s watching YouTube. Retrieved from <br /><br />Reinhard, C-G. (2009, June 1). YouTube brands: 5 outstanding leaders in YouTube marketing. Retrieved from<br />Sheridan, M. (n.d.) Video marketing and YouTube for small business success: anyone can do it. Retrieved from<br />Wasserman, T. (2011, May 11). 5 Branded YouTube channels that get it right. Retrieved from<br />
    13. 13. Image Sources<br />Site source of youtube-logo:<br /><br />Owner of Photo: lambdachialpha<br />Site Source of brick wall picture:<br /><br />Owner of Photo: tassie.sim<br />Site Source of Wrench picture:<br /><br />Owner of Photo: Noel Hankamer<br />Site source of Camcorder picture:<br /><br />Owner of Photo: AV Hire London<br />Site source of Movie Theatre: <br /><br />Owner of Photo: Saire Elizabeth<br />Site source of TD Garden Scoreboard:<br /><br />Owner of Photo: Joe Shlabotnik<br />
    14. 14. Image Sources (continued)<br />Site source of Followers picture:<br /><br />Owner of Photo: AJ Cann<br />Site source of Colour Wheel picture:<br /><br />Owner of Photo: KregSteppe<br />Site source of Smartphone picture:<br /><br />Owner of Photo: digitpedia<br />Site source of Blog Pin picture:<br /><br />Owner of Photo: Taro Yamamoto<br />Site source of Newspaper stack picture:<br /><br />Owner of Photo: Valerie Everett<br />All photos in this presentation are licensed under Creative Commons, Non-Commercial ShareAlike and sourced through Google Images and flickr<br />