A innovative story on utilizing insights to create a new art form. For Music Lovers.

1. Interpreting Music Into Art Lisa painted old vinyl records from 2001-2005 A mix of entrepreneurial skill, insights, creativity, research, branding & sales LRadin@aol.com 1 Recollection Records Memories Transformed to Art Lisa Radin Marketing Artist, Storyteller & Insights Updated 2010

3. 60% of buyers were men

5. Developed unique angle based on my skills - A Mix of Research, Insights, Interpretation & Creativity I interpreted the music and transformed into art Each record art was custom and unique I’d play the album, or listen to a song (online) I’d read the cover, study the lyrics and research the artist I’d sleep on it for a day, or 2, until an idea came to mind A written story accompanied each record – providing insights from song to interpretation If custom, I’d interview the buyer seeking end-user facts & incorporate The record became a personal reflection of individual All art came with a signed letter LRadin@aol.com 4

6. BRUCE … LRadin@aol.com 5 Radin Art Interpretation (shortened): Life changed after 9/11. You’ll find an “A” cutting through the label. Do you think this stands for Afghanistan, or America? Purple was integrated throughout to honor the men and woman who suffered and serviced our country pre/post 911 – don’t they deserve a Purple Heart? Colors of green for money and copper for oil signify key economical drivers . The art is outlined in golden dots representing the golden times we seek.

7. Branding/Sales/Promotions/PR – I did that BRANDING: Developed business name: RECOLLECTION RECORDS Registered URL’s: www.paintedrecords.com& www.recollectionrecords.com Wrote tagline: MEMORIES TRANSFORMED TO ART Created website (2001-2004) SALES: Solicited and sold into 7 music, gift and housewares retailers in Chicago metro (900 Building on Michigan Ave. , Bucktown and Lincoln Park areas, plus suburbs) Sold off website Social networking via non profits (No Facebook in 2001) Participated in art fairs PROMOTIONS/PR: The Grammy Awards Exhibits in restaurants, bars/clubs, Starbucks, libraries Write, pitch & media placement Created on loan program for local offices LRadin@aol.com 6

8. Experimented with Technique,Some showed more vinyl, some less LRadin@aol.com 7 Sold framed and unframed. Framed options: Record alone with album cover behind, or record & cover framed side-by-side. (This photo not w frame) Please excuse poor photography.

9. Silly & Popular Question Asked: “Can I still listen to them?” What do you think? These college educated buyers must have been sleeping in a few classes My answer: “No, the record cannot be played after painted; but, they can be played in your mind!” LRadin@aol.com 8

10. Wrote a letter for each record -- (THE START): It began in 2001 and it was a record year. We overcame the non-millennium bug, hanging chads with a near Presidential tie, and as 911, we became faced with the aftermath and lifestyle changes due to the World Trade Center bombings. (THE MIDDLE): Reviving past memories will help bring happiness into your world. Think of the fun times when vacationing, at parties, or spending quiet times with friends. Think of the music you listened to and how you felt while listening. Go back. Go back to a more relaxed, fun time in your life. Let your mind recall the memories. (THE END): Recollection Records are painted vinyl records that allow you to look at your favorite artist everyday -- as art. The vinyl is the medium. Each record was individually created with music, lyrics and artists’ history infused to create a unique design. If you peer at the art (color, line, texture, movement) – you’ll find the reflections of a particular song, mood and/or lyric. The art is meant to be provocative and to stimulate thinking. LRadin@aol.com 9

11. Here’s how the letter ended… Hang your record where you can see it (a hallway, powder room, exercise room, your office). Let it make you laugh; let it make you feel good. Recollection Records are “Great Memories Transformed to Art”. Enjoy. COMMENTS RECEIVED: (Buyers, mothers, uncles, co-workers) “I’ve never seen anything like this before; I LOVE it”. “My son will love this; he’s so hard to buy for…” “Even my daughter will let her husband hang this on a wall…” “She likes anything Springsteen…” “My husband saw this in his co-workers office; he wants 10 for each of his clients.” “Can you paint a Phish album?” (I did) LRadin@aol.com 10

12. The Moral of My Story When you want to make something out-of-nothing, add Lisa to your mix. Look at my LinkedIn profile for major brands & accomplishments http://www.linkedin.com/in/strategicvisionlgr Twitter @milguy23 As Tom Jones would say, “She’s a lady… she’s got style, she’s got grace, … she’s a lady, Whoa, whoa, whoa …she’s all you ever want, what she’s got is hard to find, she’s a winner.” Hope you enjoyed this presentation. Best way to call? Lradin@aol.com LRadin@aol.com 11