A look at what role social media marketing played on B2B, successful digital marketing campaigns, 2016 B2B digital trends and B2B digital marketing challenges

1. Impact of
Digital & Social
Media on B2B
A 2015-16 perspective - Prasant Naidu

2. “99% Marketers rated social media as either very important
or somewhat important for their organization.”
Regalix Research,2015
“While B2B marketers allocate 28 percent of their total marketing
budget to content marketing, 85 percent of those surveyed said
that lead generation and sales would remain the most important
goals for B2B content marketers over the new year.”
Content Marketing Institute and MarketingProfs
Data

3. “Creating more engaging content remains a top priority for
marketers (72 percent) with 41 percent seeking better story
tellers.”
Content Marketing Institute and MarketingProfs
“Having a better understanding of what content is effective
and what it isn't remains important to 65 percent of those
surveyed while 51 percent said creating visual content was
important.”
Content Marketing Institute and MarketingProfs
Data

4. “Benefits for Facebook – 90 percent say increased exposure, 77
percent citing increased traffic as a plus. Additionally, 68 percent
agreed that Facebook provided marketplace insight with 65
percent saying it generated leads and improved search rankings.”
Social Media Examiner report 2015
“Which forms of content they most want to learn more about,
the greatest number of those B2B marketers surveyed said,
“creating videos took first place as the area marketers most want
to learn about, followed by blogging and creating visuals.”
Social Media Examiner report 2015
Data

5. State Of B2B
Social Media
2015
Regalix Research – June 2015
‘Content Marketing’ word of the year –
The Association of National Advertisers

6. Branding
Lead Gen
Regalix Research – June 2015
Key Objective

7. “We are specifically
connecting with clients
who are primarily
business executives and
industry leaders.”
Shari Jones, CMO, XOJET
XOJET Campaign
Quote from Marketing Land

8. Brand Building
Recruitment
“Anyone who visits our
LinkedIn page can see our
commitment to recruiting
and retaining the industry’s
best pilots; and that reflects
our brand’s emphasis on
delivering a world-class
experience that puts our
passengers first.”
Shari Jones, CMO, XOJET
Key Objective

9. Lead Gen
Traffic
Benefits

10. Twitter
LinkedIn
Popular Networks

11. Platform Madness

12. LinkedIn
Leads
Lead Generation

13. Blogging
Active SM Tactic

14. Volvo Trucks
Live Test Series
• 100M views on
YouTube.
• Increase of 46% in
consideration among
truck buyers.
Video Storytelling

15. Viral Madness

16. Century Ply
Heroes
• Tribute to the artists
• Appealed to 200 pujo
pandals
• 3 extraordinary
carpenters were
chosen to be
honored
Video Storytelling

17. • Content Marketing will evolve
• Increase in emotional connect
• Email Marketing still not dead
• Marketing Apps will gain ground
• Delivery of personalized needs will grow
2016 Trends

18. • Budget
• ROI
• Social Networks
• Adblocking
2016 Challenges

19. The fine line between B2B and B2C
advertising style are coming closer.
Thank You!
Lighthouseinsights.in
@LHInsights