mobile marketing

1. MOBILE
MARKETING
SUBMITTED BY
KUSHAGRA NIGAM

2. What is mobile marketing?
Mobile marketing is a multi-channel, digital marketing strategy
aimed at reaching a target audience through smartphones, tablets
and other mobile devices, via websites, email, SMS and MMS,
social media and apps.

3. Features of Mobile Marketing
• Mobile marketing campaigns easy to plan and execute, regardless of
your technical experience (or lack thereof). There is a bounty of
advertising agencies that specialize in mobile marketing services to help
you, the business, get on the right track, and that offer user-friendly
software and great technical support.
• Launching a mobile marketing campaign can be done very quickly, in as
little as twenty-four hours.
• Mobile marketing software tracks your deliveries, responses and
conversion rates, so that you know just how effective your ads are.
• You are able to market directly to your target audience through mobile
marketing software interfaces designed to let you pick and choose who
you send your ads to.
• Subscribers control whether or not they receive your marketing
ads. Therefore, your audience is willing and interested, as opposed to
captive.

4. Benefits of Mobile Marketing
• You are able to create marketing campaigns on short notice and
get them out to customers very quickly. In turn, you see quicker
turnaround times and coupon-to-customer conversion rates.
• Mobile marketing puts you in consistent and direct contact with
customers, enabling you to establish long-term relationships with
them.
• Mobile marketing ads can be saved and forwarded by customers
who receive them, meaning you are able to reach a broader
audience with no extra time, cost or effort on your part.

5. How does mobile marketing work?
When it comes to mobile marketing, strategic, personalized content means
thinking about different devices in mind and utilizing SMS/MMS
marketing and mobile apps.
Mobile marketing is an important piece of the puzzle when it comes to
building out any short-term or long-term marketing plan.
There’s a mobile marketing channel to reach every part of your audience
where they’re most comfortable, including:
• E- mail
• content marketing
• social media marketing
• pay-per-click (PPC)
• search engine optimization (SEO)

6. Mobile marketing vs traditional marketing.

9. 10 Examples of Mobile Marketing Campaigns
 Swiggy
 Burger king
 Nissan
 Starbucks
 Dominos
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