Creative Founder CCA

1. SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO

2. planIt
Conquer your future by
focusing on the present.

3. A MOBILE APPLICATION FOR COLLEGE STUDENTS
THAT BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS TO BREAK DOWN OVERWHELMING
PROJECTS INTO ACTIONABLE TASKS.
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Value Proposition

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THE SOLUTION

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Task Management
Based on Insights
Task
Prioritization
Flexible
Layouts

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Features
Leveraging the Technology
Handwritten to
Digital Sync

7. planIt
COST

8. planIt
Cost
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
$20,000

9. planIt
Cost
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
$20,000

10. planIt
Cost
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
$20,000

11. planIt
Cost
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
$20,000

12. planIt
Cost
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Hire (2) Junior
Developers
$10,000
$20,000

13. planIt
Cost UTILITIES
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Hire (2) Junior
Developers
$10,000
$20,000

14. planIt
Cost UTILITIES
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Hire (2) Junior
Developers
$10,000
$20,000

15. planIt
Cost UTILITIES
?
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Hire (2) Junior
Developers
$10,000
$20,000

16. planIt
Cost UTILITIES
?
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Hire (2) Junior
Developers
$10,000
$20,000

17. planIt
Cost UTILITIES
?
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
$20,000

18. planIt
Cost UTILITIES
?
$150
Founder Salaries (4)
Platform
Management
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
$20,000

19. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

20. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

21. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

22. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

23. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

24. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

25. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

26. planIt
Cost
Student Ambassador
Colleges
Google Slack
Mobile Phone
Manufacture

27. planIt
Cost
$80
Office Supplies
Transportation
$220
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

28. planIt
Cost
$80
Office Supplies
Transportation
$220
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

29. planIt
Cost
$80
Office Supplies
Transportation
$220
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

30. planIt
Cost
$80
Office Supplies
Transportation
$220
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

31. planIt
Cost
$80
Office Supplies
Transportation
$220
Marketing
Consultant
$8,000*
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

32. planIt
Cost
$80
Office Supplies
Transportation
$220
Marketing
Consultant
$8,000*
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

33. planIt
Cost
$80
Office Supplies
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

34. planIt
Cost
$80
Office Supplies
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

35. planIt
Cost
FINE
POINT
$80
Office Supplies
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

36. planIt
Cost
FINE
POINT
$80
Office Supplies
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

37. planIt
Cost
FINE
POINT
$80
Office Supplies
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

38. planIt
Cost
FINE
POINT
$80
Office Supplies
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

39. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

40. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350

41. planIt
Cost
Total
$ 14300(first month)
$1300/month
$ 30355/months
$31,655/month
$44,655 (first month)
$ 0/months

42. planIt
Cost
Total
$ 14300(first month)
$1300/month
$ 30355/months
$31,655/month
$44,655 (first month)
$ 0/months

43. planIt
Cost
Total
$ 14300(first month)
$1300/month
$ 30355/months
$31,655/month
$44,655 (first month)
$ 0/months

44. planIt
REVENUE

45. planIt
Revenue Hypothesis
Student Trial
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
Device Sync
Access to cloud based
archive
OCR text recognition
Premium Student
Addition
-
-
-
Free 1st semester
$4.99
-
-
-
Student Basic
$8.78 semester
Task Management
Access to Prioritization
Framework
Quick Task Generator
-
-
-
-
-
-
Freemium Students (Semester)

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Revenue Hypothesis
Freemium Students (Quarter)
Student Trial
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
Device Sync
Access to cloud based
archive
OCR text recognition
Premium Student
Addition
-
-
-
Free 1st semester
$4.99
-
-
-
Student Basic
$4.39 per quarter
Task Management
Access to Prioritization
Framework
Quick Task Generator
-
-
-
-
-
-

47. planIt
Revenue Hypothesis
Freemium
Trial
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
Device Sync
Access to cloud based
archive
OCR text recognition
Premium Addition
-
-
-
Free 1st month $10
-
-
-
Basic
$35
Task Management
Access to Prioritization
Framework
Quick Task Generator
-
-
-
-
-
-
Whole Package
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
$37.50
-
-
-

48. SOM SAM TAM
20.4 M 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.

49. SOM SAM TAM
$ 192 M $ 646 M $ 2130 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.

50. SOM SAM TAM
$ 9.6 M $ 32.3 M $ 106.5 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.

51. • CONNECTIONS TO STUDENT NETWORKS
• CONNECTIONS TO DEVELOPERS
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How can you help?

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“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/
finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/
2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=develo
per&sc.keyword=developer&locT=C&locId=1147384&jobType=

53. planIt
1. Value Proposition
2. Molecule
3. Solution
4. Competitors
5. Validation
6. Revenue Models
7. Market Sizing
8. Problem Synthesis
9. Business Model Canvas
APPENDIX

54. planIt
THE PAPER PROTOTYPE

55. OVER THE WEEKEND WE TESTED OUR WIREFRAMES
WITH 11 PEOPLE
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56. planIt
College Students
Prioritization is
hard and it is easy
to become
overwhelmed by
tasks
An app that builds
healthy habits by
providing frameworks
to break down large
problems.
MOLECULE
PEOPLE
PROBLEM SOLUTION

57. COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones
are expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be
too rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
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58. Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College
Students
Teach how
to prioritize
Customer
service
World of mouth
Google calendar
App & web development Freemium
Young
professionals
Freelance &
Telecom
workers
Website & App
Digitize paper
planning
Organize plans
made digitally
and physically
Networking
Platform
Marketing
Platform
Email
On campus ad
Universities
& Colleges
Provide
various
formats
Provide quick tips
OCR tech

59. planIt
The Competition
Revenue Model Analysis
One Time +
Usage
- Pen requires
journals
Freemium
- Basic
- Plus
- Premium
Free
- Added Value
- Ecosystem
- Google
Free
- We have no
idea how
it’s done?
One Time Tier
- Mobile
- iPad
- Desktop

60. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Based off interviews

61. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Have paid for a
productivity
app, aside from
native apps
Use native apps or
analog solutions
Based off interviews

62. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based off interviews

63. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based on
ratings
Price Sensitive
Quality of
Design
Required
Based off interviews