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Paper Tigers: Adverse Events, HIPAA, & the FDA, Oh My It Runs in Threes Many health marketers have concerns about e-marketing tactics and federal regulations including: Adverse event reporting related to specific pharmaceutical products HIPAA privacy regulations Violation letters from the FDA Caution is wise, but should not stop social media marketing. Over one dozen pharmaceutical companies and hundreds of hospitals are already embracing these new media channels.

Published in: Health & Medicine, Business

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