it is about how McDonald's reached to this height of $30 billion. what competition it faces,what might be its revenue model and marketing strategy .

11. 1.Bruster’s ice cream.
2.Spar
3.Dairy queen
And many others.

12. In Happy meals healthy foods with
premium salads and apple slices
instead of french fries

13. McDonald’s targeted teenagers and lower income
consumers with the introduction of $1 menu

14. 1.A Linger Zone
2.A Family Zone
3.An Efficient Zone

15. From 2003 to 2006 revenues increased 33
percent and share price soared 170 percent.In
2008 , McDonald’s was one of only two
company in Dow Jones industrial average who
survived .

16. It is thus the differential effect brand
knowledge has on consumer
response to the marketing of that
brand .

17. Today McDonald’s increases its consumer
base through global growth and product
expansion . Its current campaign , “I’m loving
it” seems to connect with McDonalds large
customers.

18. 1.McDonald's serve to its customers and believe in serving pure
quality.
2.high quality food at a great value at the speed.
3.grow profitability, believe in McDonald's system, operate ethically,
try to improve. McDonald's committed to its people and put their
core

19. 1. Although McDonald's serves great quality and service food but after all it is mainly
a fast food.
2. These problem can be overcome by introducing new green healthy food to its fast
food chain .
3. It can also extend its Desserts chain value giving more ice cream flavors and
designs which have nothing to do with obesity and still attract more children to
McDonald's

20. 1. The company has been through lots of ups and downs , but still maintained its
consistent increase in the field of marketing .
2. it is the world’s leading hamburger fast food chain .
3. it all began in 1955.
4. 1970s was the period of its international growth.
5. Plan to win was its turning point.
6. Happy meals provide healthier foods.
7. $1 menu gave best value proposition.
8. In 2012 it experienced $27billion revenue.
9. Its current campaign I’m loving it is connecting mass.
10. You will still hate this company because you have no point of defeating it .