Submission for IIM Raipur Topic:Marketing strategy for Prime Seller Hub Zenith iitkanpur paramarsh case solution

1. Name Course Email id
Kriti Doneria MBA 1st Year doneria@iitk.ac.in
E.Kisan MBA 1st Year kisane@iitk.ac.in
Alok Pandey MBA 1st year alokp@iitk.ac.in
PARAMARSH-
Online Case Study Challenge
DIME,IITK KANPUR

2. 3C Analysis and Proposed Strategy
Company
-Cataloguing
-Order Fulfillment
-Inventory management
-Brand Building
-End to End Solution for
Online marketplaces
Competition
-Browntape-First mover’s
advantage
-Blubox-Seamless payment
reconciliation
-Sellerworx-A personal pricing
robot
Customer
MSMEs
-Lack of expertise in tech
integration
-Unskilled workforce
-Higher returns on CoD orders
-High cost of finance
DIME,IITK KANPUR

3. SHORTTERM STRATEGY
• Contact photography & media schools and
provide live projects/assignments to
students, bringing down costs.
Partnership with e-
Commerce
Photography studios
• Contact trade unions and associations in &
around NCR for leads.
• Be a part of India International Trade Fair.
• !Offer group discounts and referral codes(
30 day free services)
Acquiring 120
MSMEs in 6 months
• Indiamart,Ebay,Limeroad &
Alibaba/Aliexpress.
• Include emerging spaces,B2B portals and
established websites in the mix.
Partner with new
marketspaces
DIME,IITK KANPUR

4. LONGTERM PLAN
• Establish ERP-enabled warehouses in
different zones of the country at strategic
locations like Bangalore, Kolkata & Silchar .
Warehousing
post GST
• Open photography studios at strategic
locations catering to diff. product categories.
• Improve analytics, & real time tracking by
investing in new technologies.
In-House
facilities
• Take regional fashion & local
handicrafts online.
• Liason with Govt. supported
initiatives like Khadi, cooperatives
and become the preferred vendor.
Go Glocal
DIME,IITK KANPUR

5. MSME
ONE
STOP
SOLUTIO
N
NON
TECH
SAVVY
PRIME
SELLERS’
HUB
“To grow, become and
sustain as the most
trusted partner for
largest ecommerce
consolidator by 2020 in
B2C as well as B2B
segment.”
THE ROAD AHEAD
DIME,IITK KANPUR