Presentation for the Southeast Regional Trout Unlimited Meeting in Gatlinburg, TN

1. HOOKING
MILLENNIALS:
Catching the
Younger Generation

2. WHY HAVE A
WORKHOP
ABOUT
MILLENNIALS?

3. WHO ARE
MILLENNIALS?
BORN early 80’s – 2000 (ish)

4. WHO ARE
MILLENNIALS?
BORN early 80’s – 2000 (ish)
College Students – Young Families

5. WHO ARE
MILLENNIALS?
BORN early 80’s – 2000 (ish)
College Students – Young Families
Will be 75% of workforce by 2030

7. INFLUENCERS
7
Technology
Family
Dynamics
Violence and
Fear
Diversity

8. VALUES ACHIEVEMENT
SOCIAL JUSTICE
CONNECTION
AUTHENTICITY
BALANCE
CREATIVITY

9. “
Don't lie to anyone, but
particularly don't lie to
millennials. They just
know. They can smell it.
-John Green
Author and Video Blogger

10. COMMUNICATION
EVENTS
LEADERSHIP

11. COMMUNICATION
EVENTS
LEADERSHIP

12. What questions do you have
about communicating with
Millennials?

13. …not just getting your point across
FOCUS ALL
COMMUNICATION
ON BUILDING
RELATIONSHIPS

19. FOCUS ON THE
VISUAL
19
Is it ugly?

24. www.creativemarket.com – templates for flyers and
presentations, graphics, photo packages - supports
independent creators – reasonably priced
www.canva.com – photo editor and templates for lots of things
- super easy to use and is mostly free – some images are $1
www.rollip.com – free high resolution photo effects – very
“Instagram”-like
Squarespace or Wix – website creators and hosting services

25. COMMUNICATION
LEADERSHIP
EVENTS

27. Build
Relationships

28. Build
Relationships
Make it Easy
To find info
To get tickets
To access

29. Share your successful events
What made it successful?

30. COMMUNICATION
EVENTS
LEADERSHIP

31. INTRINSIC MOTIVATORS
PURPOSE
AUTONOMY MASTERY

32. INTRINSIC MOTIVATORS
PURPOSE
AUTONOMY
MASTERY

33. INTRINSIC MOTIVATORS
PURPOSE
AUTONOMY
MASTERY

34. INTRINSIC MOTIVATORS
PURPOSE
AUTONOMY MASTERY

35. GIVE THEM A
JOB AND LET
THEM DO IT
…with coaching and mentorship

36. CONSISTENT
EVALUATION OF
ACTIVITIES
Are you “on mission”?

37. What does being involved
mean to you?
What prompted you to get
involved – a person, event,
mission, activity?

38. Questions?

39. SOURCES
“Regenerations: Why connecting generations matters and how to
do it” by Jessica Stolling
“Drive: The surprising truth about what motivates us” by Daniel
Pink
“Your Editorial Authority is your Future” Barkley, Inc. by Skyler
Huff
“Millennials: Confident. Connected. Open to Change.” February
2010, Pew Research Center www.pewresearch.org/millennials
“The Future of Digital Engagement: How Millennial & Gen Z
Behaviors Are Shaping What's Next” live workshop by Wynne
Tyree of SmartyPants Marketing
“How to Create a Detailed Buyer Persona for your Business” by
Pamela Vaughan
https://blog.hubspot.com/blog/tabid/6307/bid/33491/everyt
hing-marketers-need-to-research-create-detailed-buyer-
personas-template.aspx#sm.001frh6ba1365ekyz5u1m41pz6ylr
“Do Millennials Read? Yes, but they Read Differently”
http://www.millennialmarketing.com/2010/05/do-millennials-
read-yes-but-they-read-differently/
“How to Recognize and Avoid Mission Drift” by Richard Male and
Associates http://richardmale.com/how-to-recognize-and-deal-
with-mission-drift/
www.millennialmarketing.com
Interview with Bestselling Author John Green: Crash Course in
Community Building and Content Creation
https://www.marketingcloud.com/blog/interview-with-
bestselling-author-john-green-crash-course-in-community-building-
and-content-creation/
US Bureau of Labor Statistics
“The Rise of the Millennial Workforce” by Alastair Mitchell
www.huddle.com https://www.wired.com/insights/2013/08/the-
rise-of-the-millennial-workforce/