9. Growth Hacking is data-driven
business growth based on rapid
experimentation. A mixture of
Behavioural Psychology, Creative
Marketing, Coding/Automation,
and Data/Testing.
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10. Applying growth hacking to finding work.
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TRADITIONAL DISRUPTIVE
A passive and common inbound
waiting-to-be-found methodology,
through which job seekers focus
on optimising their portfolio, be
that a CV or LinkedIn, and apply
directly through careers pages.
An active and
creative outbound methodology
focused on avoiding what
everyone else does. No career
fairs, no company visits allowed.
11. On to some growth hacking tactics.
Here are 5 steps on getting your foot
in the door with an HR manager.
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12. Step #1: Find the right contact person
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- Who is the final decision maker?
- Always use LinkedIn (2nd highest penetration after USA)
13. Step #2: Find the right contact details
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- Never ever send emails to generic addresses (e.g. info@, hello@)
- Find a direct email of the person you're looking to contact using
hunter.io
14. Step #3: Create an exceptional email
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1) Structure & wording is everything
2) Be contextually relevant
3) Know your unique selling point
4) Follow-up when contact doesn't reply
5) End with a non-polar question
17. Step #4: Use email automation tools
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- Create customizable templates
- Use tokens (e.g. [first name]) in templates
- Create sequences to trigger automatic follow-ups
- Track email opens & clicks
- CRM tools such as Hubspot (free) can do this.
18. Step #5: Send a custom LinkedIn invitation
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- Create a message that captures attention & triggers action
EXAMPLE
Hi John,
Hope you're doing well - I just sent you an email in regards to your new graduate
program at Booking.com. The email included some questions I had about the learning
goals of this program.
Did you receive it well?
Thanks,
Kristian
20. College Life Academy offers hand-picked tech & digital
online courses. Develop your own curriculum and master the
skills necessary to succeed. Stay ahead of the game by
perpetually educating yourself. visit collegelife.nl/academy
21. Workshop
TASK: Select any company with min. 50 employees. Your goal is to
successfully schedule a coffee with the HR / Talent Acquisition manager of
that company.
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