3. E-biz Platform – During January – December 2015. platform delivered 1st
highest no. of leads & Opportunities through
a single campaign:
• 148 Leads from Tele-Calling and
• 39 Opportunities from Tele-Calling
E-Biz Platform - 2nd
highest no. of order wins 4 –Though Tele Calling & 3 though Indiamart
1st
is Traditional Marketing Campaign - Word of Mouth – 6 Units.
Qualification rates of 33% in January to December 2015.
E-biz Platform – During January – December 2015. platform delivered 1st
highest no. of leads & Opportunities through
a single campaign:
• 148 Leads from Tele-Calling and
• 39 Opportunities from Tele-Calling
E-Biz Platform - 2nd
highest no. of order wins 4 –Though Tele Calling & 3 though Indiamart
1st
is Traditional Marketing Campaign - Word of Mouth – 6 Units.
Qualification rates of 33% in January to December 2015.
Key Highlights(YTD)
Key Enablers:
• Approximately 11.54 Million Touches thro’ various channels:
•SMS
•Email
•Facebook
•Corporate Website
•Youtube/ Project Monitor/ Infrabuddy/ Indiamart
• 30K validated DB.
• Over 69 SMS/ Email campaigns
• 64,566 page views (Website) with MoM increase in visits
• 155+ Outbound calls a day thro’ call centers
• Social Media Organic & Paid Campaigns
4. Tradition Vs. Digital Marketing
120%
Incremental
Sales from Zero
POPS Customers
in 2015
₹ 2,68,83,753
Revenue Generated
from Indiamart
Campaign in 2015
