4. Data Management
Person/
Data Data Data Data
Position
Standardization Generation Cleansing Validation
Tracking
• Characters
• Batch totals
• Senior executive
• Consistency
• Data Auditing movement across
• Data Integration • Control totals
• Data Profiling • Workflow organizations
• Unified view of • Cross-system
• Standardized specification • Hierarchical/Role
corporate data consistency
data set • Workflow changes within the
• Application of • Data type
• Universal Data execution organization
Business Rules • File existence
Format • Post-processing • Demographic
• Data Enrichment • Range
and control changes of
• Referential
executives
integrity
• Uniqueness
Data Monitoring
4 www.knowledgestream.in 4 www.knowledgestream.in
6. Telemarketing Process
Tele Agent
Select Call or Confirm
assigned work
Activity to Account or
via call list
Process Contact Person
criteria
Outbound
Gather
Update Remarks Initiate Call
Information
Create Follow Up Activities and Leads and Update
Company Data
Inbound
Search and
Create /Update Confirm Call received by
Activity Account and Tele Agent
Contact
6 www.knowledgestream.in 6 www.knowledgestream.in
7. Demand Generation
Procure Client/ Apply Knowledge
Set Objectives
External Data Stream Data
Data consolidation, cleansing and de duplication
Tag customers, partners, competitors, existing leads, suspects,
prospects
Data Profiling by Tele
Generate Prospect Prepare Script L
calling
E
A
D
Case Re-qualified by calling Prospect S
Data Repository
Client notified for Case study of Prospect
updated with Lead
further action prepared
details
Data Analysis after
project completion Report on Database used for
lead generation
7 www.knowledgestream.in 7 www.knowledgestream.in
8. Creative Services
Brochures & Catalogs
Technical Manuals
Case Studies
Data Sheets
8 www.knowledgestream.in 8 www.knowledgestream.in
9. Toll Free Number Management
Administrative support for toll free numbers
Processing New Orders
Managing Service Calls
24X7 Trouble Reporting
9 www.knowledgestream.in 9 www.knowledgestream.in
11. Market Research
Research Objectives
Online Postal
Questionnaires Surveys
Customer
Competitor
Employee
Marketing Audit
Industry
Interviews Focus
Groups
Qualitative & Quantitative Techniques Industry Insights
Data
Management
11 www.knowledgestream.in 11 www.knowledgestream.in
12. Marketing Analytics
Transforming Data into Business Intelligence
Raw Data Satisfaction Study Locate new Customers
Understand customer
Industry Benchmarks Key Driver Analysis
preferences
Business Rules Segmentation Identify Opportunities
Identify Potential
Marketing Strategy Conjoint Analysis
Markets
Estimate Sales force
Targets Profiling
Productivity
12 www.knowledgestream.in 12 www.knowledgestream.in
13. Domain Specific Market Intelligence
Retail BFSI Telecom Healthcare
• Footfall Analysis • Customer Segmentation • Churn Prediction • Patient Analysis
• Product Placement • Cross sell/Up sell • Customer Retention • Patient Retention
• Loyalty Club scorecards • Subscriber Profiling • Cross sell /Up sell
• Demand forecasting • NPA probability • Social Network healthcare products
• Price and promotion • Churn Propensity • Modelling and Analysis • Clinical Intelligence
modeling • Profit-based Customer • Personalized • Operational
• Price and promotion
Acquisition Strategy Advertising Intelligence
optimization
• Category Management
• Revenue Scorecards • Up selling and • Analytical CRM
• Product assortment • Campaign Management Innovative Tariffs • Research Intelligence
selection • Retention and
• Store clustering and Activation
price zone definition • Loan Prepayments
• Competition analysis Analysis
• Market basket analysis • Loyalty and Win-back
• Customer segmentation
13 www.knowledgestream.in 13 www.knowledgestream.in
15. Process Hierarchy Chart
Domain Expert
Data Analyst Research Analyst Business Analyst Market Analyst
•Company •Deep •Sales •Market
corpographic Research leads analytics
•Domain •Business •Study of
s
•Details and Research opportunities trends,
reports •Demand consumer
profiles of
•In-depth forecasts etc behavior
key
contacts data •Market
•Complete intelligence reports
database
Data Bin
Portal
15 www.knowledgestream.in 15 www.knowledgestream.in
16. The Domain Expert
The Domain Expert, as the name itself suggests is
the specialist with in-depth knowledge about the
particular domain.
He/she will be the guiding force behind all the
activities that takes place within his/her domain.
Under the domain expert, there are four different
types of Analysts, each with specific functions:
Data Analyst
Research Analyst
Business Analyst and
Market Analyst
16 www.knowledgestream.in 16 www.knowledgestream.in
17. Description of Roles
Research Business
Data Analyst Market Analyst
Analyst Analyst
•Responsible •Responsible for domain •Responsible for finding •The market analyst
for the research. business opportunities assimilates all
collection and •Performs in-depth within the domain, information
aggregation of research through provided by the Data,
all data on the primary info various mediums Research and Business
relevant to the provided such as Analysts.
domain. by the data analysts. telephone, internet, •Responsible for
•Responsible •Conducts Deep Profiling news- studying the
for data which will give a papers, magazine market trends, consumer
cleaning, thorough articles behavior, market
formatting, insight into individual etc dynamics
standardization companies. •Responsible for etc
etc •Studying the domain generating demand for •Responsible for
•Collects ecosystem such as the a particular product conducting
information top players, within the domain market analytics
such as no. of suppliers-chain •Responsible for programs
companies, ecosystem, financial generating sales leads. •Responsible for creating
company scenario etc. domain specific market
corpographics •Creating domain specific intelligence reports
etc research reports
17 www.knowledgestream.in 17 www.knowledgestream.in
19. Data Analyst
Data Acquisition
Data Standardization
Data Cleansing
Data Formatting
Data Collation
Data Profiling
Data Distribution
Data Quality Audit
Data Bin Research Analyst
Portal
19 www.knowledgestream.in 19 www.knowledgestream.in
20. Research Analyst
Gather information
Structure the gathered
info
Deep Research
Industry Research
White Papers,
Collaterals
Research Reports
Data Intelligence
Data Bin Business Analyst
Portal
20 20
www.knowledgestream.in 20 www.knowledgestream.in
21. Business Analyst
Acquire Information
Study Business
Scenarios
Find Opportunities
Generate Sales Leads
Demand Generation
Campaign Management
Data Bin
Market Analyst
Portal
21 21
www.knowledgestream.in 21 www.knowledgestream.in
22. Market Analyst
Assimilate Information
Market Research
Market trends,
dynamics
Consumer behavior
Market Reports
Information is passed
onto Data, Research and
Data Bin Portal Business Analysts to
complete the loop of
data flow
22 22
www.knowledgestream.in 22 www.knowledgestream.in
23. The Data Bin Portal
23 23
www.knowledgestream.in 23 www.knowledgestream.in
24. Data Bin Portal
The Data Bin Portal is a business portal which will be a gateway for clients belonging to different
domains/industries, to the vast amounts of information generated by Knowledge Stream Research and Analytics
Pvt Ltd. The portal will contain various types of information such as Marketing Databases, Company
Corpographics, Sales Leads etc. The revenue of the portal is based on the Subscription and Pay-And-Use Model.
Subscription Basis Pay-And-Use Basis
• Research reports • Marketing and Sales
• Market Reports Database
• Consumer Behavior Studies • Company Corpographics
• Market Trend Analysis • Sales and Marketing Leads
• Domain Reports
24 24
www.knowledgestream.in 24 www.knowledgestream.in
25. Your Partner in Marketing Success
Market Analytics
Social Network Customer Satisfaction
Modeling
Campaign
Data to Intelligence
Management
Cross Sell/ Up Sell Models
Lifetime Valuation
Market Research
Demand Generation
Creative Services
Toll Free Management
Data Standardization
Executive/ Position
Data Audit Tracking
Data
Profiling
Lead to Customer Retention
25 www.knowledgestream.in 25 www.knowledgestream.in
28. Why Knowledge Stream?
Profile
Value Proposition
• High quality customer data management
solutions, across a broad industry base • Knowledge of the Indian Market
• Data capability, knowledge and best practices • Access to Domain experts
• Clear ROI on every client’s marketing initiatives • Management of Contact Dynamics
• Optimized marketing programs to acquire, • Bespoke go-to-market approach
enhance and extend your customer relationships
• Multi level qualification process
• Leverage data insight for maximum marketing
effectiveness • Sound technology infrastructure
• Process Driven Approach
Key Customers
• Continuous Research on Customer expectations
• Integrated data centre/ repository
• Data Analytics
• Integrated communication strategy
28 www.knowledgestream.in 28 www.knowledgestream.in
29. Resource Mix
Management
2
Middle Management
4 3 5 Member Analyst – Data Program Head
8 5
Member Analyst Prospector
2 Member Analyst – Product Specialist
3 8 Member Analyst – Market Research
5 Quality Leader/ Associates
Training Lead
17 Team Leader
Program Head
Support Team
29 www.knowledgestream.in 29 www.knowledgestream.in
30. Resource Profile
Qualifications
• MBA
• B.Tech, B.E., M.Sc. MCA
• B.Com, BCA, B.Sc
• Sales Background
Language Proficiency
• English
• Hindi
• Kannada
• Marathi
• Tamil
• Bengali
• Malayalam
30 www.knowledgestream.in 30 www.knowledgestream.in
31. Management Team
.
With a keen entrepreneurial sense, he has been
• Krishnan Menon building profitable enterprises for over a
decade.
• Rajini Menon As GM, Marketing in Limitless Software (P) Ltd,
he was instrumental in developing Infobin, a
complete database management solution. From
• Charles Rogers 2001- 2007, he was VP, Sales and Marketing at
iQmen Data Labs, a company engaged in
delivering high quality customer data
• Ramani Arunkumar
management solutions.
In Knowledge Stream, Krishnan will drive the
business towards an anticipated IPO in 2015,
managing overall performance of its KPO and
Analytics businesses.
Krishnan has a master’s degree in business
management.
Transforming Data to Intelligence
31 www.knowledgestream.in 31 www.knowledgestream.in
32. From Database to Intelligence From Pitch to Sales and
Beyond
From Pitch to Sales and Beyond
32 www.knowledgestream.in 32 www.knowledgestream.in
33. THANK YOU
901 & 902, 'The ESTATE'
(Next to Manipal Centre)
# 121, D'kenson Road,
Bangalore-560 042. India.
Phone : +91 80 25599970/ 71/ 72/73
Fax : +91 80 25599974
Email : krishnan.menon@knowledgestream.in
Visit us at: www.knowledgestream.in
www.knowledgestream.in
