In coming 2018, connected industries would accelerate the importance of penetration at every sectors. In particular, digital-driven product will have new feature and data is key factor to comprehend each elements. In order to take market share and influential positions, digital-shifts is inevitable and susceptible with nimble market transformation. We need to pay attention and look into them essentially.

1. Marketing Case #131

2. Latest Topic of Industry
In coming 2018, connected industries would accelerate
the importance of penetration at every sectors. In
particular, digital-driven product will have new feature
and data is key factor to comprehend each elements.
In order to take market share and influential positions,
digital-shifts is inevitable and susceptible with nimble
market transformation. We need to pay attention and
look into them essentially.
Honda Story 58th
New idea is coming from younger proponents and it enables us to lead
communication and business development. In order to customize their
style as if the advancement of topics, leaderships had to allow them to be
involved in challenges and make it possible together.

3. Rookie Idea
It was 27 year-old average engineer to produce new car feature on
market. Even Japanese auto economy took their place as No.1 in the
world, domestic market went down market shares and stagnant with it.
4 wheel auto was suffered from regulation of US exports.

4. Concept making
New concept was light vehicle and named as city. 1, Generate new
demand beyond traditional market. 2, Pursue young individual style. 3,
Lifestyle and high functionality. 4, Original imagination. 5, International
designing. 5 components were key development of new brand.
Beyond Traditional Market
Pursue young style
Lifestyle and functionality
Original Imagination
International Designing

5. Emotional Promotion
Push this new models to the market, decided to promote original
hardware, combine splendid design and surface. They made visual
sketch to present leader teams. It was pursuing emotional design
driven style and communication, include some catchy copies in it.

6. Young power
Each team members has promoted their own idea, engineering, sales,
promotion. This roadmaps was accepted by executive leaderships and
determined to allocate resources and budget to develop new models. It
was dynamic judgement to be given authority to market new type of
automobile.

7. Conceptual design
It was new challenges for younger staffs to create sophisticated models.
Basic concept is “designing car in the city”, and it capture the heart of
fashionable trends. It describes the new designing description and
images to take initial communication with potential customers.
STREET