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Overlooked, Underloved &   Unknown Analytics       Anna Lewis
New Google Analytics Features (2011-2012)   Multi Channel Funnels   Real Time Reporting   Flow Visualisation (Visitor, Goa...
1.   How to find social2.   Social Reports3.   Sub-Reports4.   Dimension details (URL/Network)5.   More Metrics for analys...
Social SummarySocial > Overview
Stats Per Socially Shared URLSocial > Pages
Which Shared Pages Are Successful?Social > Pages > Compared to site average
Off Site Social And Link Activity Per URLSocial > Pages > URL > Social Network and Action
On Page Social ActivityWhat social buttons are clicked?
On Page Social ActivitySocial > Social Plugins > Social Source and Action
Which Pages Have Good Social Interaction?Social > Social Plugins > Compare to site average
Social Media ROI?(Conversion Value – Costs)                           x 100            Costs
Which Social Networks Convert?Social > Conversions
Social Media’s Share Of ConversionsSocial > Conversions > Percentage Pie
Social Media’s Share Of Conversion ValueSocial > Conversions > Percentage Pie > Select value from drop down
How Social Media Assists ConversionsSocial > Conversions > Assisted vs. Last Interaction Analysis
How Social Media Assists ConversionsSocial > Conversions > Assisted vs. Last Interaction Analysis
Digging Deeper Into Social Journeys  What other visits have social users made?  Where in the journey does social fit?  How...
How Social Fits In To Conversion JourneySocial > Conversions > Secondary Dimension = Keyword (Or Source/Medium) Path
Social Reports for Outreach    & Brand MonitoringWho’s been interacting with your          content?
Track Mentions Of Your ContentSocial > Pages > URL > Activity Stream
Links, Bookmarks And +1s Of Your SiteSocial > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events
+1s Of Your ContentSocial > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events > G+ icon
Social Dashboard   http://kooz.ai/socialdash
Social Monitoring Dashboard  Visits from Social Networks  Visits and Conversions  Goal Value by Social Network  Data Hub A...
What To Do With The Data?  Calculate ROI  Understand users  Capitalise on what works  Stop or improve low ROI methods  Ide...
Anna Lewis     @Koozai_Anna     Anna.Lewis@koozai.com     www.koozai.com/TV     facebook.com/koozai
Further Reading, Custom Reports & Dashboard   Social Reports Explored     http://kooz.ai/socialga   Social Interactions by...
Overlooked, Underloved & Unknown Analytics - SMX London 2012
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Overlooked, Underloved & Unknown Analytics - SMX London 2012

http://www.koozai.com - A summary of some of the best features of Google Analytics that are often ignored. Including the new social media tracking features that will prove the ROI of Social media.

For more information visit http://www.koozai.com

To view more from this speaker follow her on Twitter as http://www.twitter.com/Koozai_anna

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Overlooked, Underloved & Unknown Analytics - SMX London 2012

  1. 1. Overlooked, Underloved & Unknown Analytics Anna Lewis
  2. 2. New Google Analytics Features (2011-2012) Multi Channel Funnels Real Time Reporting Flow Visualisation (Visitor, Goal, Social) Site Speed Webmaster Tools Integration (SEO) Social Reports http://kooz.ai/gafeatures
  3. 3. 1. How to find social2. Social Reports3. Sub-Reports4. Dimension details (URL/Network)5. More Metrics for analysis6. Extra Reports7. Breadcrumb8. Data and Graph choices
  4. 4. Social SummarySocial > Overview
  5. 5. Stats Per Socially Shared URLSocial > Pages
  6. 6. Which Shared Pages Are Successful?Social > Pages > Compared to site average
  7. 7. Off Site Social And Link Activity Per URLSocial > Pages > URL > Social Network and Action
  8. 8. On Page Social ActivityWhat social buttons are clicked?
  9. 9. On Page Social ActivitySocial > Social Plugins > Social Source and Action
  10. 10. Which Pages Have Good Social Interaction?Social > Social Plugins > Compare to site average
  11. 11. Social Media ROI?(Conversion Value – Costs) x 100 Costs
  12. 12. Which Social Networks Convert?Social > Conversions
  13. 13. Social Media’s Share Of ConversionsSocial > Conversions > Percentage Pie
  14. 14. Social Media’s Share Of Conversion ValueSocial > Conversions > Percentage Pie > Select value from drop down
  15. 15. How Social Media Assists ConversionsSocial > Conversions > Assisted vs. Last Interaction Analysis
  16. 16. How Social Media Assists ConversionsSocial > Conversions > Assisted vs. Last Interaction Analysis
  17. 17. Digging Deeper Into Social Journeys What other visits have social users made? Where in the journey does social fit? How valuable are your social media visits? Are you attracting quality users? Utilise Secondary Dimensions
  18. 18. How Social Fits In To Conversion JourneySocial > Conversions > Secondary Dimension = Keyword (Or Source/Medium) Path
  19. 19. Social Reports for Outreach & Brand MonitoringWho’s been interacting with your content?
  20. 20. Track Mentions Of Your ContentSocial > Pages > URL > Activity Stream
  21. 21. Links, Bookmarks And +1s Of Your SiteSocial > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events
  22. 22. +1s Of Your ContentSocial > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events > G+ icon
  23. 23. Social Dashboard http://kooz.ai/socialdash
  24. 24. Social Monitoring Dashboard Visits from Social Networks Visits and Conversions Goal Value by Social Network Data Hub Activities Data Hub Activities by Social Network and Action Social Visitor Loyalty (Visits Count) Interaction by Day of the Week Visits and Pageview by Social Network Data Hub Activities and Visits by Shared URL Social Actions by Shared URL
  25. 25. What To Do With The Data? Calculate ROI Understand users Capitalise on what works Stop or improve low ROI methods Identify and outreach to users Increase profit
  26. 26. Anna Lewis @Koozai_Anna Anna.Lewis@koozai.com www.koozai.com/TV facebook.com/koozai
  27. 27. Further Reading, Custom Reports & Dashboard Social Reports Explored http://kooz.ai/socialga Social Interactions by Day of the Week http://kooz.ai/socialbyday Social Visitor Loyalty http://kooz.ai/socialloyal Social Media Dashboard http://kooz.ai/socialdash

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