Dansk Kommunikationsforening holdt 29. september 2014 GåHjemMødet 'Intern kommunikation på tværs af grænser'. Astrid Burke, SVP Communications Partner i Novo Nordisk, var en af dagens oplægsholdere.

1. Internal communication across boarders
ASTRID BURKE,
SVP Communications Partner,
Novo Nordisk

2. 1
2
4
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A strong framework – the Novo Nordisk Way
Local, empowered, dedicated communication resources - formally trained within communications
De-centralised responsibility – network structure
The Novo Nordisk Communications Policy
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Performance management

4. In Novo Nordisk we will communicate effectively with all our internal and external stakeholders.
This means that we will communicate in a way that is:
•clear – understandable and to the point
•credible – open, honest and balanced, both when the news is good and bad
•relevant – timely and customised to meet the information needs of the people we communicate with
•respectful – to all the people we communicate with and about
•two-way – encouraging dialogue between us and our stakeholders.
ZHU JIANGHUI and
JONAS THINGGAARD

5. Clayton
Montes Claros
Tianjin
Chartres
Denmark
Network meetings - bimonthly
1:1 - monthly (+ ad hoc)
Face 2 face - twice a year
Site visits - minimum once a year

6. + local network
+ part time
internal resource
+ part time
internal resource

10. DFP in tact