This document discusses the benefits of several natural ingredients for skin and hair care. It describes how onion juice can help remove dirt and promote hair growth. It also outlines how hemp oil has anti-inflammatory properties and is beneficial for skin moisturizing. Mango butter reduces skin cell degeneration and restores elasticity. Potato and coconut water can help remove acne marks and treat skin burns.

2.  It acts as a cleansing agent to remove
dirt, dust and make up from skin
 Allicin (an onion extract) works on
scare, stretch mark.
 Onion juice helps to promote hair growth
 Reduce baldness.

3.  The damaging effects of sun radiation, reduce skin
inflammation, promote natural restorative processes
 And minimize the long-term effects of sun exposure, like
wrinkles, dryness, and dark spots.
 It protects against premature ageing of the skin and the
harmful effects of environmental pollution
 It has a therapeutic efficacy on skin discolorations, freckles,
prematurely ageing skin, skin sclerosis (hardening), scaling
or rough skin, facial acne, recurrent dermatitis and
chemically damaged skin.

4.  Hemp oil is clinically proven for its anti-
inflammatory property.
 It has a positive effect on dry and rough skin.
 This oil is especially beneficial for indoor, self-
tanning, or after-sun care because of its excellent
spread ability and skin moisturizing properties.

5.  The film formed on the skin by butter retains
moisture and restores the skins softness.
 Mango butter also reduces degeneration of skin
cells and restores elasticity.
 Semi-liquid mango oil is used in conditioners and
shampoos for improved combing and a healthy
shine to hair.

6.  Potato- It is a natural bleaching agent. One can use potato slices to
relieve tired eyes and get rid of dark circles ,sunburn and suntan.
 Coconut water - Coconut water can help in removing acne marks
from skin. Also coconut oil is very effective when applied on skin
burns.
 This wonder food is also a wonder-cosmetic. Slather it on your lips,
your eyes, your hair, your dry elbows, your eczema…anywhere that
you can put it, coconut oil will leave your skin more pure and soft
than it was originally

7. Geographic segmentation demographic segmentation behavioral segmentation
Metro cities Male Daily usage
Towns Female subscription based
All saloon Children Benefit based
Super market

8.  Concentrated target (niche market)
 Women's of all age.
 Men (18-25 age)
 Target middle class (large population)

9.  Satisfied customer are our best ads
 Beauty advisor
 Beauty tips
 No side affects
 Subscribe for friends and get a bag free
 Subscription basis

10. Marketing mix

12.  Media
 Web portal(naturals)
 Saloon ads
 Program sponsor
 E mail marketing
 Natural’s beauty queen campaign

13.  Naturals spa
 Beauty parlor
 Fancy store
 Big supermarket(Reliance , More)
 Online subscription.

14.  Penetration price (product A)
 Skimming price(product B)
 Psychological pricing
 Promotional discount
 Cash discount ( customer who pay their money
through cards)
 Discount for customer who make 12 month
subscription

15.  They are easily incorporated on skin and hair
 With small quantity they are effective as
compared to synthetic cosmetics
 Easy to manufacture and cheap cost
 Easily available and found in large variety
 They don’t have negative side effects

16.  Products are not well perceived by customer
 Variety is not effective.
 Lack of advertisement
 Fake , mislabeled and smuggled product
 Non connecting with customer
 Manufacturing process are time consuming and
complicated
 Most of the drugs are not easily available
 Creating a brand image is difficult

17.  Availability of cheap beauty product
 Aggressive price competition from
competitor product
 False campaign
 Shifting consumer loyalty
 Manufacturing and production cost is
higher…

18.  Untapped rural market
 Growing adoptability to innovative
market
 World accept natural and traditional
product

19. Competitor List
S.NO Name Web site
1 Soul tree http://www.soultree.in
2 Alvo Veda http://www.aloeveda.com
3 The nature’s co http://www.thenaturesco.com
4 Soul flower http://www.soulflower.biz
5 Aaranyaa http://www.aaranyaa.in
6 Rustic art http://rusticart.in
7 Just herb http://justherbs.in
8 Natures magic world http://www.naturesmagicworld.com
9 Kamaayurveda https://www.kamaayurveda.com
10 Pure naturals http://purenaturals.in
11 Biotique http://www.biotique.com
12 Aromagic http://aromamagic.com
13 Aromatreasures http://www.aromatreasures.com
14 Auravedic http://www.auravedic.com
15 Khadinatural http://www.khadinatural.com
16 Nyah http://www.nyah.in
17 Sattvikorganics http://www.sattvikorganics.com
18 Sosorganics https://www.sosorganics.com
19 Fuchsia natural cosmetic http://vkarebiosciences.com
20 Forest essential http://www.forestessentialsindia.com
21 Lassnaturals http://www.lassnaturals.com
22 lotusherbals http://www.lotusherbals.com
23 Tvamnaturals http://www.tvamnaturals.com
24 Azafrangroup http://azafrangroup.com
25 Biobloom http://www.biobloomonline.com
26 Dear earth http://www.dearearth.in
27 Iraya http://www.iraya.in
28 Soilandearth http://www.soilandearth.com
29 Astaberry http://www.astaberry.com
30 Nyassa http://www.nyassabathandbody.com
31 Vegetal http://vegetalindia.com
32 Shahnaz http://www.shahnaz.in
33 Om ved http://www.omvedstore.in
34 Areev http://www.areev.in
35 Vert http://verthpc.com
36 Jaivique and young http://jaivique.com
37 Jovees http://www.jovees.com
38 Oilcraftnaturals http://www.oilcraftnaturals.com
39 Iha vedic http://ihavedicbeauty.com