2. What am I doing?
• I will be making a range of online things, to gather a social following,
to get more attention to my brand and video. I want to do this
because more people can see my video and hopefully I can get some
more feedback
3.
4.
5. Clothing analysis
• I did this as I am trying to make a brand for my video. I think Chasing
Aesthetics, is a very marketable title. I believe I have made some
really nice designs that even myself would wear. I made some t shirts
and vests to support my bodybuilding brand. I went for a simplistic
style, as I personally know from research that people who go to the
gym don’t tend to like wacky and out there art on their clothing. I
chose a bold title as it reflects the conventions of the gym lifestyle. I
will be still be using males as my target audience, so this is why I used
a black and red colour scheme. I also used white as an alternative.
6. Social media Instagram
Firstly, I made an account called Jaybrownworksout. I
chose this name because I feel like it is easy to
remember for whoever is trying to find it. I then
uploaded a range of photos and videos saying that a
video will be dropping soon. I then uploaded a
collection of photos of frames of the video I just did
for this project, and I captioned it with Youtube link in
bio. To help promote this account I also put it on my
private Instagram story. My Youtube video has now
received 153 views in 1 day. I am really impressed
with this turnout.
8. banner
• I also made a banner. I did this because when looking at YouTube
channels, I believe having a banner makes the channel look more
professional. This will make my brand seem more appealing to the
audience. I put my Instagram handle as it will link them back to the
Instagram account I made, where I will be posting more content
promoting my video. This will increase my branding network of
followers making more people see my video.
9. Has this been working?
I believe doing this
marketing has definitely
increased its popularity
and got my brand to many
people. I currently have
497 views in just a few
days. I am very proud with
this, as it shows hard work
pays off.
