How Does Hr Use Sm[1]

How Does HR Use Social Media?

CIPD – Middlesex University - 6th Dec. 2010

every step of the way

Your business partner

Content
• Definitions
• Impact on Society & Organisations
• How HR uses SM
• How students can use SM
• Do s
Do’s and Don’ts
Don ts
• Q&A


Social Media
Internet-based
tools that
enable people
to exchange
ideas.



Web 2.0

.
• Users create and
consume content
• Collective Knowledge
g



Why are SM important?
• Exchange of ideas beyond borders
• New ways of generating knowledge
• Creates collective knowledge
• Rapidly growing tool


http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
http://www youtube com/watch?v=lFZ0z5Fm Ng

Society & Organisations
• Focus on networks supported by
technology

– Networked society
–CConnected organisations
t d i ti
– Social collaboration

Increased complexity, interdependence, business partner
Your
integration – Ipod

Top Down vs. Network


Change in structure and work organisation

Who is important?



Who is important?
• Number of connections
• Influence of your connections
• Amount of interaction
• Content quality
• Response to your content



Effects of Networks
• De-layering
• Breaking down of organisational silos
• Increased cooperation - teamwork
• focus on experts‘ knowledge
• Informal & fast communication flow
• Issue of control


Organisations – Status Quo



Social Media and HR
• Benefits – new forms of cooperation
and communication – more productivity,
creativity, engagement etc.
y, g g

• Ch ll
Challenges – new rules, l
l legal risks.
l i k



Social Media & HR
How does HR use
• Twitter
• Facebook
• Blogs
• Videos


Recruiting
• Twitter - distribution channel for
vacancies

• LinkedIn - search tool for staff

• Blogs & Facebook – employer branding

New mix of channels to attract the rightbusiness partner for jobs
Your
people

Employer Branding - Facebook


Live Positively: climate protection Your business partner
protection, water conservation,
conservation
recycling, community, balanced living

Sourcing – Twitter 1



Sourcing – Twitter 2



Employer Branding - Blogs



http://www.europeancareers.coca-cola.com/en/home.aspx

Learning & Development

• Blogs, wikis – knowledge databases,
increase quality of work

• Software - Self-initiated & social learning
peer-to-peer learning that increases performance every step of the way


British Telecom - Blog
• BT uses internal blogs to spread examples of
good/bad customer service

• h l t h i i
helps technicians t understand customers
to d t d t
and find solutions to problems
quickly/informally

breaking down organisational silos every step of the way

Improving q
p g quality of service
y Your business partner

Noddlepod – Learning Software
Networking
N t ki

Project
Management



Internal Communication
• Two way communication
• Quick and informal
• Barrier – free (time,space, hierarchy)
(time space



IC - Video & Blog



IC - Tweet Chat



IC Tweet Chat
Question: How
Q estion Ho does HR use SM?
se
7:19 pm Dave #chrchat Q1 - What do you think is the current level of
participation?- low but growing very quickly. Still view
low, quickly
of many as non-work ben
7:19 pm Henry @charlie_ whichever way you look at it participation is
incredibly low #chrchat
7:20 pm Claire @charlie_ #chrchat would say at very early infancy in
most non-progressive companies even in a publishing
non progressive companies,
company only a few users
7:20 pm Will Q1 also many people still very hung up on control issue
#chrchat


Employee Engagement

• Blogs and wikis – communicate values
& vision

increase pride, commitment & employee
engagement


T.G.I. Friday - Blog

• Employer branding & commitment of
joiners

• Engagement, pride, peer-to-peer
learning, quality of work
l i lit f k



www.fridoids.co.uk/blog/

Legal Issues
– Control vs Non - Control :
• Company reputation (Facebook)
• Use during working hours
• Poaching of clients (LinkedIn)

– Intellectual property:
• Copyrights
• Trademarks
• Confidentiality (Wikileaks)



Legal Issues
– Data protection: privacy & sensitive data

– Diversity & Discrimination:
• Age
• Disability
• Poor & less educated employees
• Harassment via postings

Control - Policies & Procedures


Facebook - Reputation
• The New York Times ..SM policies that
prohibit making negative remarks about
one’s boss … online are … violation of
labor laws ... protect employees’ right to
talk …(9/11/2010)
• Metro … Facebook comments are a
private matter and not grounds for every step of the way

disciplinary action..(11/11/2010)
p y Your business partner

How can YOU use SM?
• Twitter – as channel for job vacancies

• Blogs – show your expertise & engage
with HR community

• LinkedIn – your #1 marketing tool


LinkedIn - Basics

Picture

Key words

Complete Profile
Status



LinkedIn - Basics
• Meet personally and then “link in”
• Join groups to get access to new
connections
• Join groups to participate in discussions
• Get honest recommendations
• Fed in your twitter and blog stream


The Do’s and Don’ts
• Be consistent • fake identities
• Be a good listener • Don’t
D ’t spam, i t l
intolerant
t
• Create great content
g • Try and sell people
• Build a strong • Build your network too
quickly
network
• Be pushy, rude etc.
• Be a good social
citizen
• Mix private and every step of the way
• Protect privacy business

Q&A
.
# CISM10



Thank You

.



How Does Hr Use Sm[1]

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