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Fiddlers' Fair Promotional Strategy
- 1. TexCuse to the Rescue By: TexCuse
- 2. Meet the Team!Josh Balela Andrea Hubbard Klara Castillo Elisabeth Osei-Kwame
- 3. Research
- 4. Research ● Not many people know about the museum or the event ● The people who do visit are not motivated to return ● The museum should focus its attention on young families. ● All media outlets should be used to communicate to target audiences
- 5. Target Audience Defined ● To influence the next generation, young families is the way to go. ● Most children at these ages enjoy being active. ● Parents like documenting their children’s lives and posting it on social media.
- 6. Here are our Big IDEAS!
- 7. 1: “Riddle for the Fiddle” Hunt ● Families will be encouraged to participate in a campus wide scavenger hunt. ● Each family will receive a prize and the first 50 families will be entered in a raffle for a grand prize! ● This participation strategy will enhance the experience that visitors will have.
- 8. 2: “Fighting Fiddles” ● Very similar to Dueling Pianos ● Performers play audience suggested songs ● The audience chooses a winner ● Adds audience engagement to fair
- 9. 3: “Craft Beer Contest” ● Start on July 20 for participation. ● Partnership with Genesee Brewery. ● 10 people selected. ● Create and craft their own flavor beer. ● Personalized beer revealed to Fiddle’s Fair and voted on.
- 10. Execution
- 11. Communication Tactics Media Relations and Publicity ● Key Messages: ○ Exciting ○ A step back in time Press Release Background of GCV&M News Features Tweetable News Summaries Tactic #1: Media Kit Tactic #2: Costumed Fiddler at Public Market
- 12. Communication Tactics (cont.) Organizational Media ● Key messages ○ Exciting ○ Family bonding Tactic #3: Newsletter Tactic #1: Website & Tactic #2: Blog Posts
- 13. Communication Tactics (cont.) Social Media ● Utilize Facebook ● Utilize Instagram Key Messages ● Family bonding ● Exciting ● A step back in time
- 14. Communication Tactics (cont.) Advertising & Promotion ● Radio Ads ● Targeted Facebook ads