This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.

1. Education Provider:
Long-term Direct Response
The Roundup
168% $25.77
Ad Specific ROI Lower eCPA
The Challenge
This education provider approached Kinetic Social with the task of
generating awareness and identifying prospective students interested in
the school’s specialized programs. Qualified leads were sent to a landing
page where they could learn more about the institution and then submit
some basic user information to receive an information packet in the mail.
The Strategy
Motorcycle Tech Training
educationprovider.edu
Train to be a Motorcycle
Repair Tech. Classes
start every 6 weeks.
CLICK for info!
|| To track user registration, Kinetic implemented Facebook conversion pixels. Both absolute and relative oCPM bid types were
used to optimize registrations.
|| Facebook Exchange pixels were also implemented to retarget users who had shown initial interest in the institution. This
expanded the audience by targeting a pre-qualified set of users.
|| Tested a click bidding strategy against an oCPM implementation across all Facebook inventory using rigorous demographic
and a deep long tail keyword targeting approach. This split test yielded positive results: higher click to conversion rates, and
better CPMs.
|| As the campaign developed, Kinetic broadened interest targeting to increase scale, while continuing demographic targeting.
By increasing audience size in conjunction with the use of offsite pixels, greater campaign spend efficiency was achieved
while also scaling reach.
www.kineticsocial.com hello@kineticsocial.com