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Build Social Media Engagement

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KimberlyJTaylorPR

Discover ways to build and improve social media engagement via several social media platforms: twitter, facebook, pinterest, instagram. Tags: Social media, public relations, marketing, small business, twitter, instagram, social media engagement, social media management

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 Take the time out to interact with those who tweet about your company  Do not ignore tweeters and followers  Same applies for Facebook; reply to those that include your company in their status or those that comment on any posts on your Facebook business page
 Hashtags can encourage conversation which then leads to engagement  Use creative hashtags that apply to your company, content, or current news pertaining to your company  Ask followers to join in on the conversation and use your hashtags in their tweets and posts
 Be sure to plan out your social media content ◦ Followers want fresh and relevant content in their feeds  Developing a theme is a great way to develop your content  Find out what is important to your followers and discuss topics that will be of interest ◦ This will encourage conversation and increase the likelihood of your content being shared with others
 Although social media was initially viewed as entertainment, many now turn to social media as a way to become expose to news and informative content  Make your content beneficial to your followers  Discuss current news and events
 Social media is a great way to further showcase your product and service offerings  Customers can leave immediate feedback ◦ Express the excitement of new offerings ◦ Express their love for current offerings
 Allow for your customers to give you their feedback through social media. This is a great way to engage with your target market as well as address any concerns they may have  Customers like to feel as if their opinions and feedback are valued
 It is okay to tweet about products and businesses in your larger industry  Example: Whole Foods ◦ Tweets and discuss food industry news, recipes, kitchen design ideas, etc
Build Social Media Engagement

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Build Social Media Engagement

  • 1.
  • 2.  Take the time out to interact with those who tweet about your company  Do not ignore tweeters and followers  Same applies for Facebook; reply to those that include your company in their status or those that comment on any posts on your Facebook business page
  • 3.  Hashtags can encourage conversation which then leads to engagement  Use creative hashtags that apply to your company, content, or current news pertaining to your company  Ask followers to join in on the conversation and use your hashtags in their tweets and posts
  • 4.  Be sure to plan out your social media content ◦ Followers want fresh and relevant content in their feeds  Developing a theme is a great way to develop your content  Find out what is important to your followers and discuss topics that will be of interest ◦ This will encourage conversation and increase the likelihood of your content being shared with others
  • 5.  Although social media was initially viewed as entertainment, many now turn to social media as a way to become expose to news and informative content  Make your content beneficial to your followers  Discuss current news and events
  • 6.  Social media is a great way to further showcase your product and service offerings  Customers can leave immediate feedback ◦ Express the excitement of new offerings ◦ Express their love for current offerings
  • 7.  Allow for your customers to give you their feedback through social media. This is a great way to engage with your target market as well as address any concerns they may have  Customers like to feel as if their opinions and feedback are valued
  • 8.  It is okay to tweet about products and businesses in your larger industry  Example: Whole Foods ◦ Tweets and discuss food industry news, recipes, kitchen design ideas, etc