You are ready to go to market so that is when you start your marketing plan, right? WRONG! Marketing tactics start when you are in conceptualization. Check out our pre-build best practices list to ensure you are building the right product and to have an audience to reach out to once you have your MVP. Need help? Reach out to us at lytmarketingllc@gmail.com for a 30-minute consultation

1. LYT MARKETING & MEDIA LLC
When to Start
Your Marketing
Conceptualization
TEST WITH SOCIAL PROOF
Way back in 2009 Tim Ferris used his social reach to name "The Four
Hour Work Week". Leverage your social reach to test some of your
concepts. Is this marketing? YES! It is lean marketing, a concept that
uses platforms to support the testing of your concept before you
build to ensure you are on the right track. From concept to when
you go-to-market, you are always testing so you can respond to the
market right now.
Pre-Website/ Web Presence
LANDING PAGE TESTING
Once you have some social proof you can test it further with landing
page testing and a small budget on paid social. If you are convinced
you have an incredible product, create a basic landing page and use
about $150-300 in a month to test the page on social. If you get sign
ups you know you are onto something. Not only are you testing our
product you are starting to develop an audience profile.
Pre-build of Your MVP
LEVERAGING YOUR NETWORK TO FIND YOUR
AUDIENCE
You have the features defined & your dev team is building the
framework right now. Now is the time to call in favors of those who
have an audience to further develop your audience. Use your
landing pages as a place to drive traffic and ask those pals to send
an email to their list or do a social post on your behalf with the
promise of something they value.
Prelaunch PR
LET PLATFORMS HELP YOU FOR FREE!
Leverage reporters, bloggers and other news outlets on-the-
cheap for free. Try HARO and other alternatives to find
opportunities to have bloggers, reporters and magazines use you as
a source.
Hint: this graphic is linked to a list of those platforms!
Q: When Do You Start Marketing?
A: Yesterday!
LET LYT MARKETING & MEDIA HELP
LYT Marketing is a full service marketing agency for tech startups.
We work from the lean model perspective to help you test & gain
your audience with automated strategies and educate your team on
how to get your company the traction you need to attract the
venture you are seeking.
WWW.LYTMARKETING.CO