2. • WHO ARE THEY? WHAT DO THEY DO AND WHY DO
YOU CONSUME THEM AS A ‘PROSUMER’?
• Kaylina Eileen Garcia is a YouTuber and is also well
known on Instagram and Musical.ly with over 305k+
followers. She has become well known because when
she revealed her age, it was a shock to the public as she
doesn’t look her age. I consume them as a prosumer as
she posts very entertaining vids on her YouTube channel
but also consumes social media as she is a socialite.
3. WHAT MEDIA PLATFORMS DO THEY USE? ACCESS? IS
THERE INTERACTIVITY?
Kaylina has a;
• YouTube account: Kaylina Eileen
• Snapchat: @Eileen.kaylina1
• Instagram: @_kaylinaeileen
• Musical.ly: @_kaylinaeileen
• Twitter: @KaylinaEileen
All these apps are free and are able to access through apple or
android phones/ devices. She’s able to interact with her target
audience which is 15-18 and also her secondary audience which is
20+
4. PROVIDE EXAMPLES (CLIPS, IMAGES, BLOG POSTS, ETC.) OF
THEIR WORK – LINK TO ‘USES AND GRATIFICATIONS’.
• The uses and gratifications that we gain from
Kaylina’s videos a entertainment
https://www.youtube.com/watch?v=RnyMpjzKIsQ
5. IDENTIFY ANY PASSIVE (E.G. ADS ON FACEBOOK – ON THE
SIDE) AND ACTIVE QUALITIES (LIVE VIDEO OPTION ON
FACEBOOK)
• When it comes to Kaylina’s Instagram, she tends to
advertise clothes she wears and products she uses.
On her YouTube channel she doesn’t tend to put ads
on.
