At Future part of our success is a result of the alignment within the organisation of our purpose and strategy. To support this we have created the Future Playbook to capture the “rules” of the game at work, which is then shared with every new member of staff to ensure we are all aligned and focused on delivering the same goals.

1. Playbook2019.
WeareFuture.

2. Whywe exist
Connectors. Creators. Experience Makers.
We change people’s lives through sharing knowledge and expertise
with others, making it easy and fun for them to do what they want. 02

3. 03
How we
behave
We are part of the
audience & their community.
Our passion for our products makes
us part of the community we engage
with. Our audiences give us a voice and
that’s an incredible privilege that we
treat with reverence. We embrace all
the ways we are able to communicate
to our audiences – print, online and in
person – and love doing so.
Let’s do this. We take the best
decisions we can in the face of
uncertainty. It makes us think each
decision through – then we go for it.
We commit to what we’ve agreed
and have the confidence to persevere
through tough times. But we’re able
to admit mistakes because that helps
us learn and chart a new course
when we need to. That’s called ‘doing
it right’.
We are proud of our past
& excited about our Future.
We are proud to work at Future,
because being part of this team
feels good. We are one team, one
company with big ambitions.
It’s the people in
the boat that matter. Having
the right team in the boat is mission
critical. We are all successful when
we are self-motivated, self-aware
and self-disciplined. We support
each other, challenge each other and
have fun with each other. We are
determined to hire people we can
learn from and who we would have
as our boss.
We all row the boat. No matter
how long you’ve worked here, or what
your role is at Future, your contribution
counts – so grab an oar! We move
faster when everyone pulls in the
same direction. So what you do – and
how you do it – matters. We take
responsibility because that’s the best
way to get things done. We collaborate
because we’re stronger together.
Results matter – success
feels good. We love being
successful. We restlessly look to
improve, be ever creative, and
unashamedly commercial in our
ventures. Great results mean
we are able to align the needs and
expectations of our audiences,
communities, clients and
shareholders.

4. 04
What we do
We entertain, inform and engage the consumer
and business communities we serve with content
that connects in key verticals via magazines,
digital and events; we monetise these experiences
via paid content, media sales, ticket sales, event
sponsorships and eCommerce.
How we succeed. We define strategy as: “Our
plan for success: a collection of intentional decisions
we make to give us the best chance to thrive and
differentiate ourselves – therefore every decision,
if intentional and consistent, is our strategy.”
We have 3 strategic filters that help to inform decision
making and provide a lens to filter ideas and decisions:
› Content that connects is at the heart of what we do
› We operate in the areas we have expertise in
› We need to be profitable and cash generative

5. 05
Where
we’re going
Future is a global platform for specialist
media with scalable, diversified brands.
Creating fans of our brands by giving them
a place they want to spend their time, where they
go to meet their needs. Continuing to create loyal
communities.
Expanding our global reach through
organic growth, acquisitions and strategic
partnerships.
Diversifying our monetisation models
to create significant revenue streams.

6. 06
Winning Differentiators
Our strategy
Winning Differentiators
› Offering the easiest-to-access “how to” advice
wherever our audiences are
› Having the most relevant review content in the world
› Demonstrating the value of original content
› Disprupting publishing through platforms
› We predict our customers’ needs
Competitive Essentials
› Creating meaningful relationships with strategic partners
› Blending human and artificial intelligence
› Simple but brilliant proprietary software
› Using data to drive yield optimisation
› Knowing our customers
› World-class SEO
Enablers
› A disciplined approach to investment through test
› Having a culture representative of our values
› Brilliant at the basics
› Cash generation
› Leaner, simpler

7. 07
What’s important
right now – 2019
We are delivering on the vision
for 2020+ by reimagining
magazines, variabilising our
business model, simplifying it
and delivering growth.
Horizon
1
People are our winning
differentiator. We’re embedding
a high performing and rewarding
culture into the business.
Horizon
2
We will make 2 + 2 = 40 by
optimising our acquisitions.
Horizon
3

8. 08
If you have any questions, comments or
suggestions, please contact People Culture
peopleandculture@futurenet.com
Future plc futureplc.com