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Kim S. Hawkins

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It’s essential for marketers to understand how to connect with their audiences with stories. Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.

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It’s an editor’s job to find the right expert for each article, blog, webinar and byline. And in today’s B2B space, those pieces should come together to tell a story about the product and shape the consumer’s beliefs about the brand. But that task can be daunting when NDAs (non-disclosure agreements) and restrictions from legal and the PR department – both yours and the expert’s – stand in your way. How can you overcome these obstacles to build a thriving B2B thought leadership community? In this presentation you’ll learn the steps SAS’ External Communications has put in place to find and promote industry experts – practitioners from the field, analysts, professional speakers, consultants and in-house experts – to build a thought leadership platform that spans and supports all marketing editorial publications.

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This is a slightly amended version of a presentation that I gave in 2012. The occasion was a business networking conference in Ireland called BizCamp. It exemplifies one of my key passions and methods, which is to take an obscure but potent idea from the academic world and apply it to the business world. This necessitates a bit of wordiness, but I’ve tried to spice it up and illustrate it as much as possible. The title, however, is pure kick-ass!

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Eurostat a publié, le 17 février 2017, un communiqué de presse relatif à la production dans le secteur de la construction. Selon Eurostat, en décembre 2016 par rapport à novembre 2016, la production dans le secteur de la construction a diminué de 0,2% dans la zone euro tandis qu'elle a augmenté de 0,6% dans l'UE28. En novembre 2016, la production dans le secteur de la construction avait progressé de 0,9% dans la zone euro et de 0,7% dans l'UE28. En France, en décembre 2016 par rapport à novembre 2016, la production dans le secteur de la construction a diminué de 0,9%. Elle avait augmenté de 0,3% en novembre 2016.

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Post Ideas

1. POST Ideas TOP 12 FOR 2015 #ShineOnline kimshawkins.com

2. kimshawkins.com #shineonline What makes a Facebook post valuable or relevant? It serves a purpose, it's telling, or it's promotional.

3. kimshawkins.com #shineonline Share an EXPERIENCE

4. kimshawkins.com #shineonline Hearts INSPIRE

5. kimshawkins.com #shineonline BUILD UP Confidence

6. kimshawkins.com #shineonline Holiday CELEBRATION

7. kimshawkins.com #shineonline Sound ADVICE

8. kimshawkins.com #shineonline Quotes & Scripture ENCOURAGING

9. kimshawkins.com #shineonline Book Quotes READING LIST

10. kimshawkins.com #shineonline INDUSTRY Biz Tips

11. kimshawkins.com #shineonline INFLUENCER Quotes

12. kimshawkins.com #shineonline Tips & Practices BUSINESS

13. kimshawkins.com #shineonline Personal Insights

14. kimshawkins.com #shineonline VIDEO Click to View

15. kimshawkins.com #shineonline When you find a posting style that resonates with YOUR audience, do MORE of that!

16. kimshawkins.com #shineonline THANK YOU PLEASE VISIT MY BLOG FOR VIEWING!

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