This document discusses achieving strategic fit between a company's competitive strategy and its supply chain strategy. It outlines three key steps: 1) Understanding customer demand uncertainty and supply uncertainty, 2) Understanding the company's supply chain capabilities, specifically its responsiveness and efficiency, and 3) Aligning the supply chain strategy and responsiveness to match the implied demand uncertainty based on customer needs. The goal is to ensure strategic fit across all functional strategies to coordinate an overall strategy and successfully execute it.