P4P Marketing Stargity

1. Essential for Marketing
Leader for tomorrow

2. What is Marketing ?
-Marketing is the management process responsible for identifying ,anticipating and satisfying
customer requirements profitably. (CIM-Chartered Institute of marketing)
-စီမံခန္႔ခခြဲေ ရး လုပ္ငန္ းတစခူတစၿပ္ီး၊၀ယ္သ ူရြဲ႕ လု အင္ဆႏေေတတကု လည္ ္ း အသအမွတၿပ္ဳရတယ္္၊
-အဆင္သင္္ ဖစ္ေ ေနအာင္္ ္ ၾကု တင္္ေ ဆာင္င္ြက္ေ ပ္းရတယ္္။ ၀ယ္သ ူလည္ းေ က်နေပ္ြစီပ္ီး
အီမတလ ည္ းရဖု ႔တယ္္။

3. Marketing Function ‘APIC’

4. Marketing Function “APIC”
Analysis
Planning
Implementation
Controlling
● Customer,markets,competitors and the strength and weakness of the
firm are assessed.
● Setting objectives, choosing target markets, and developing marketing
strategies.
● Staffing, allocating tasks, budgeting and organizing.
● Evaluating progress against objectives and targets and correcting
discrepancies.

5. Marketing process
Goods /Service
Communication
Money
Information
Industry
(a collection of seller)
Market
(a collection of buyers)

6. Market Mix ( 4 Ps) -P ေ လးလး
Target Market
Product Price Promotion Place

7. Product (Customer Value)
Product
(Customer Value)
● Product Variety
● Feature
● Design
● Packaging
● Size
● Technology
● Convenience
● Quality
● Brand name

8. Price ( Cost)
Price
(Cost)
● Strategies
● Skimming ( ရတြဲေ စ်းနြဲ႔
ရေသလာက္ေ ရာင္္ းမည္)
● Psychological (99$)
● Penetration (1$ တန္ကု 1$ ေ ရာင္္ း ီပ္ီး
ေ စ်းေ လ်ာ)
● Discount
● Payment Period
● Credit

9. Place ( Convenience)
Place
(Convenience)
● Channel (Retail/WS/AD)
● Multi Channel
● Location
● Inventory
● Transport
● Mail Order
● Internet
● Direct Sale
● Peer to Peer

10. Promotion (Communication)
Promotion
(Communication)
● Advertising
● Special Offer
● User trails
● Direct Marketing
● Poster /Pamphlets
● Free Gift/Sampling