This document outlines key concepts in marketing including understanding customer needs and wants, segmenting customers based on common characteristics, building customer relationships through loyalty programs, and using a marketing plan to analyze customers, competitors, and the market environment to develop an effective marketing mix. It emphasizes that for entrepreneurs, effective marketing involves understanding what customers value, delivering satisfaction through products and services, being creative and willing to take risks with new marketing approaches, and creating profits that benefit target customers.

1. 01
Basic concept in marketing
needs wants demand values
satisfication
to develop products and services that are value to customers.
Market Segment
Target customers and positioning (Identify target customer, devide
potential customer into segment of customers that share comman
characteritics.
Customer relationship managment
building the existing relationship with customers to turn them
into loyal customers/ win-win 7 satifying relationships with
customers
Marketing Plan
Data collection + analysis of customers +
compertitors + marketing environment
Marketing Mix (4Ps)
Importance of marketing for entreprenuer
More understand customers' need and want
Deliver values to satisfy customers
To be creative and willing to take risk developing new ways of
marketing new products or services
To create profit and to benefit target customers
06
Marketing
planning for
business start-
ups
02
03
04
05
06
SOURCES
http://www.businessnewsdaily.com/8422-gifts-for-
clients.htmlCREATED BY
Sung Mun Mun(64148) & Khoo Shi Yee(61138)